It can definitely be said that pay per click advertising has revolutionised the way advertisers advertise their products and services online. The problem, I believe, is that PPC has the potential to still offer us advertisers and publishers more. Have a look at the type of technology that is coming out such as the iPhone 5. ...
Monthly Archives: April 2013
Where Should Google Take PPC In The Future? 30 Apr 2013
New Internet Explorer – Analyse A Real PPC Campaign 25 Apr 2013
from banner advertising, this article will maintain looking at the internet. Microsoft are the giants in modern day technology along with Apple. Interestingly enough, Microsoft have made a PPC campaign to promote their web browser: Internet Explorer. Although computer’s that run Microsoft come with Internet Explorer ...
Best Practices for Managing Your Online Advertising Budgets 24 Apr 2013
When it comes to spending money online for advertising, it can easily get crazy. It doesn’t matter if you are focusing on pay per click marketing or media buying, when you are advertising on the internet there is a whole world of traffic out there… so you can quickly blow through your budget fast! In this article ...
[How to] Search Engine Optimise a Webpage 24 Apr 2013
![[How to] Search Engine Optimise a Webpage](https://ppc.org/wp-content/uploads/2013/04/How-to-Search-Engine-Optimise-a-Webpage-1024x454.jpg "[How to] Search Engine Optimise a Webpage")
For many bloggers, the lack in traffic is not because they are producing irrelevant and poor quality content. In many if not most cases, bloggers are producing good content for the internet. However, this content is not search engine optimised for search engines which will make them suffer when it comes to the point when web ...
4 Ways To Measure The Success Of A PPC Campaign 23 Apr 2013
What is a successful campaign? It can be quite difficult to differentiate a campaign enough to categorise them as successes or failures. The problem is that for different advertisers, they will judge the success of their campaigns down to different things. For this reason, it would be a good idea to make some general ...
Best Practices for Maximum Guest Blogging Performance 19 Apr 2013
You can’t go anywhere right now without hearing someone talking about guest blogging. I love guest blogging. It’s a great way to get my original content out there on other high end web sites and blogs, while also growing my name brand and audience. As great as guest blogging seems, if you go about it the wrong way ...
Bonadza Walk Through – A Premium Self Serve Media Buying Platform 18 Apr 2013
One of the most important ways to grow your business over time is to adapt with the many changes that comes with internet marketing. In the beginning there was basic HTML web sites, now we have social networks, blogs and mobile advertising. The site concepts have changed, but one this has always stayed the same… and ...
What Are The Best Performing Adsense Adverts? 18 Apr 2013
It is the million dollar question: what are the best performing Adsense adverts publishers of the program should use to make the most amount of money? The problem with this, though, is that publisher will have a different opinion about what are the best performing Adsense adverts: different combinations of colours, sizes, types ...
BuySellAds – Analyse A Real PPC Campaign 17 Apr 2013
I find it kind of ironic that BuySellAds, the leader in banner advertising, uses pay per click advertising to promote their business. Surely, if banner advertising is so amazing, they should be using that to promote themselves? Anyway, following on in my series of Analysing PPC Campaigns where I last looked at , here, I have ...
Awesome Web Site Analytics from HeatSync 16 Apr 2013
As online marketers and site owners, there is nothing we love more than analytics. Actually, the only thing we love more than analytics is the ability to get them all under one platform and not have to pay a ton of money for it in the process. Last week I was introduced to a new tracking platform called HeatSync, and let me ...
Why You Need To Start Using Mobile PPC 16 Apr 2013
The stereotype with pay per click advertising is that it is only for those with computers to click on and experience. Is it true that the majority of advertisers still only use PPC targeting it at desktop browsers. I guess a reason for this is because publishers don’t optimise their websites for mobile browsing and ...
PPC Ad Spy Tools and Keyword Research at Amonies.com 12 Apr 2013
Everyone has their own set of favorite ad tools and places to learn how to make better ad campaigns online. Some services bill you on a monthly cycle and give you access to a few tools, while other services allow you to access a plethora of tools for all marketing concepts. Having access to a wide variety of tools is always a ...
Using a PPC Formula to Replicate Success 11 Apr 2013
When creating new ad campaigns, many of us have a formula that we continually follow. Having a formula is a great way to map out the way ad campaigns work and allows us to build a business model that we just have to fill in and hopefully find success. I’ve noticed that there has been a lot of talk about a new product from ...
All You Need To Know About Ad Categories In Google Adsense 11 Apr 2013
I admit that I know my way around Adsense pretty well now after using them for about 2 and a half years on my own website AskWillOnline.com. The truth is that I have only just about finished optimising the adverts after all that time (and still, I think there are areas of improvements). A recent optimisation I made was with ...
Choose The Right Landing Page For Your PPC Campaign [Part 2] 10 Apr 2013
![Choose The Right Landing Page For Your PPC Campaign [Part 2]](https://ppc.org/wp-content/uploads/2013/04/How-to-Choose-The-Right-Landing-Page-For-Your-PPC-Campaign-Part-1-248x300.jpg "Choose The Right Landing Page For Your PPC Campaign [Part 2]")
Following the part one to this two-part article, I will be looking at the remaining four types of landing pages that can be found on my article on the different types of landing pages. In part one, I looked at when pay per click advertisers should choose to use Homepages and Microsites as their landing pages. In this article, I ...
PPC Hero – Super Human Traits of Online Marketers 09 Apr 2013
Let’s face it… you don’t need to be a rocket scientist to make a pay per click ad campaign work for you, but it sure can be confusing at times. The most difficult times are when you are first getting started and learning how to make your campaigns profitable. For times like these it’s best to look at who ...