Given that in most of the landing pages for 99% of visitors do not get the desired effect, remarketing or retargeting is a powerful tool to recapture our users and improve conversion rates at relatively low cost. Remarketing campaigns that have come to double the conversion rate conversions generating between 40% and 50% ...
Monthly Archives: November 2012
8 Tips For Creating Effective Remarketing Campaigns 19 Nov 2012
Doctors and Social Media: Should Patients Be Influenced? 17 Nov 2012
Today’s doctors work in a world where your virtual reputation has just as much, if not more, importance than your word-of-mouth reputation. Now that doctors have caught on to using social sites like Facebook and Twitter, patients should stop to wonder whether that’s really the smartest way to choose their ...
Adsense With A New Half-Page Advertisement 16 Nov 2012
Are you one of the millions of people that are using Google Adsense? How about some of the people that have been banned by Adsense? Earlier today Google announced a 300×600 pixels ad to be part of their Adsense ad units. What do you think about Adsense with a new half-page advertisement. In this post we go into why ...
Tips for SEO to Avoid Most Dangerous Misunderstandings 15 Nov 2012
It’s completely sole true about Search Engine Optimization that it remains continuously changing. You will find a lot of information and details available on many platforms, now it is not so difficult to find out about that what the requirements to work efficiently are. The key process modifications continuously change the ...
Why Bloggers Should Use PPC To Grow Their Website 15 Nov 2012
When asked the question ‘how can you increase traffic to your blog?’, most bloggers will reply with an answer stating to write articles for SEO benefits. Ultimately, this is the best way to gain consistent, high quality, organic traffic. However, there are other ways you can gain traffic to a website. A great way ...
Why You Shouldn’t Get Into PPC Bidding Wars 14 Nov 2012
A common misconception advertisers associate in pay per click advertising is that if you increase the CPC of your adverts and spend more on your campaign, you will gain more conversions. This might be true. However, in most cases, it is a lie. Spending more on a campaign will not always result in more conversions. This is the ...
Why Twitter Is Like PPC 13 Nov 2012
After looking at the features of Twitter and pay per click advertising, it can be seen that there is a strong link between Twitter and PPC. In making this link will help in applying some of the tips and tricks of Twitter to PPC helping to make your campaign perform to the best of its ability. As an advertiser, do not think PPC ...
How Pay Per Click Can Help Your Business Grow 12 Nov 2012
There are many ways in which a business can market itself to better promote its products or services and Pay Per Click Advertising is one of them but before we go ahead and look at How Pay Per Click Can Help Your Business, we shall first look at what it means so as to better understand it. What is Pay Per Click advertising? Pay ...
[How to] Increase Conversion Rate On PPC Landing Pages 08 Nov 2012
![[How to] Increase Conversion Rate On PPC Landing Pages](https://ppc.org/wp-content/uploads/2012/11/How-to-Increase-Conversion-Rate-On-PPC-Landing-Pages.png "[How to] Increase Conversion Rate On PPC Landing Pages")
In pay per click advertising, everything is linked. From your advert be it text or image, your target market and to your landing page, everything is linked. For this reason, it makes clear that your landing page should be a simple reflection of your overall campaign. However, I find that alot of advertisers will promote an ...
Quality Niche Article Marketing Still Works 07 Nov 2012
When it comes time to start thinking about how you would like to build incoming links to your site and spread awareness for your online business, you have a lot of options. Even with Google slapping new web sites left and right every day, there are still some winning formulas out there as long as you focus on quality over ...
Some Useful PPC Articles From October 2012 07 Nov 2012
The month of October has provided many useful PPC articles for advertisers to help improve the performance of their PPC campaigns. For one, I have noticed that during October, most businesses were tweaking their campaigns to get them ready for the holiday Christmas season. It may seem early for advertisers to be doing this. ...
5 Ways To Make More Money With Google Adsense 06 Nov 2012
When it comes to monetizing a website through pay per click programs such as Google Adsense, it will feel like an enigma in finding the best combination of ad categories blocked, advert sizes, placement, color and type. This helps in making clear the amount of elements a publisher has to deal with and change to try and make ...
Don’t Expect To Ignore A Sticking Point Away, People. 04 Nov 2012
So you have a sticking point, do you? You have something on a deal that may kill it, or is likely to kill it? Something that perhaps drives customers away after they have already considered your offer? Well guess what guys and girls…..if you ignore it, it won’t magically disappear. Now for those of you in ...
Easy Ways To Increase Conversions! 02 Nov 2012
Let’s all take a little while to learn why it’s important to keep your call to action strong and your contact form EASY. All the time I am seeing landing pages with a terrible lack of emphasis on contact forms being easy and call to action’s being direct. Contact forms’ are usually your key to ...
Increase PPC Advert’s CTR Through Experimenting 01 Nov 2012
Over the last few days, I have looked at how URLs and image adverts can help in increasing the click through rate of your PPC adverts. This helps in bringing the point forward that it is the tweaks you do to your campaign that ultimately will have the biggest impact. The previous two articles do not tell you to drastically ...
Clickthrough Stuff For Everyone! 01 Nov 2012
So……you watch your clickthrough rate steadily increase over the last while, but your conversions are not going up. Does not seem logical, does it? More clicks should mean more conversions, right? You have probably already figured this out, but your account metrics do not follow a domino effect. In fact, seeing ...