Monthly Archives: October 2011

Happy Halloween Everyone

Happy Halloween Everyone This is a hilarious post from Maple North Internet Marketing about our SEO Halloween Superheros, hope you enjoy!  Special Thanks to Mitchell Stoker for the share! Mitchell has put together his fantastic 8 superheros in the SEO space.  All of the above characters are real superheros in my book and deserve a lot more ...

Back to Basic on PPC

Back to Basic on PPC We all work in the PPC advertising world, and of course we are ll looking at stats every day and night.  After a little while of the same repetitive actions, we start losing our focus on fundamentals, and the basics of PPC Marketing.  We are going to go over some of the most fundamental and basic, yet important parts of ...

Create The Perfect PPC Advert

Create The Perfect PPC Advert Writing adverts that are likely to get clicked on takes time and skill where you must understand what you are trying to achieve. You may have the best website in the world, the best content, best product/service or resources for others to use. However, if you can’t direct targeted traffic to your site from Adwords or ...

Using Pay per Click Marketing In Small Businesses: Learn the Mistakes That You Should Avoid

Using Pay per Click Marketing In Small Businesses: Learn the Mistakes That You Should Avoid Although many people consider that using the pay per click strategies in small businesses is the same thing with using them for large business prospects, the reality shows us that there are a few things that people must consider. And this is because while the big companies can afford to make some mistakes and lose money, the ...

How To Improve Your Phone Through Rate (PTR)

How To Improve Your Phone Through Rate (PTR) Earlier this week Google announced Bid-per-Call, a system that will allow any business to bid for calls to their local business.  Google will be releasing this feature over the next couple weeks to every business in the US and UK.  Should be a very good system for getting call to businesses! How do I Optimize my PTR? Phone ...

Mayor Ed Lee of San Francisco Promo Video

Mayor Ed Lee of San Francisco Promo Video Below is the promo video for mayor Ed Lee that is enforced by a TON of people.  I really really like this video and this it’s pretty sweet, mostly because it is the most hyper-self aware thing I’ve seen in a while — it’s basically begging to go viral. “Typical endorsements aren’t always effective– It gets ...

PetFlow – Top Dog in Online & Offline Advertising

PetFlow – Top Dog in Online & Offline Advertising The pet food industry isn’t one that you may think about when it comes to online marketing, however the industry is booming now more than ever. In fact,the pet industry has been in a steady climb for more than a decade now. In 1994 the pet industry generated over $17 billion dollars in revenue. Jump ahead just 7 years ...

Introducing AdWords Bid Per Call

Introducing AdWords Bid Per Call Google announced earlier today the ability for advertisers to bid for phone calls in addition to bidding for clicks using AdWords.  This is scheduled to rollout over the next couple weeks in the US and UK.  The bid per call search ads will only work on computer and tablets for now. Bid-per-calls will work much like your ...

PPC Management for the Holiday Season

PPC Management for the Holiday Season The nights are drawing in, the air is getting frosty, the shops are slowly being taken over by festive offerings. Yes folks, the holiday season is on its way – is your pay per click management strategy ready to roll? Seasonal PPC Strategies Before you delve into writing festive ads for your PPC campaign, take a moment to ...

My 7 deadly sins of Paid Search Marketing

My 7 deadly sins of Paid Search Marketing I have seen a few different mistakes that seem to get repeatedly made when managing an account or paid search campaign, wether or not it is a large or small spend.  If you are managing a substantial amount of money, it is very crucial that you do not make these mistakes we will be talking about today.  Here is a simple list ...

Getting The Best Out Of Pay Per Click Advertising Campaigns

Getting The Best Out Of Pay Per Click Advertising Campaigns Most people choose to ignore everything that relates to the pay per click campaigns especially because they do not know that these campaigns can deliver some incredible benefits. If they would know the advantages of using these campaigns, they might become very interested in the pay per click advertising management and its ...

Google’s Ploy to Make More Money by Dropping Search Query Data

Google’s Ploy to Make More Money by Dropping Search Query Data Google announced earlier today that they have turned on SSL for users that are logged into their Gmail accounts. This feature that has been available for a couple months but is now by default to all users. Basically what this means is that Google will no longer show your data in Analytics to websites that you visit. Google ...

Three Simple, Yet Effective Landing Page Tactics

Three Simple, Yet Effective Landing Page Tactics When it comes to landing pages, you either convert or you don’t. The difference between throwing one landing page up, and accepting it’s conversion rate and never looking for improvement, is the difference between winning and failure. As marketers, we have access to all of the landing pages and ad copy the world can ...

Killer SEO Tactics- A Comprehensive Guide to Dominating the Search Engines

Killer SEO Tactics- A Comprehensive Guide to Dominating the Search Engines Everyone knows already that the best technique for an efficient online earning lies in attracting a large number of targeted visitors towards specific websites. This thing implicit means that the persons who intend to get some truly great business results must master different SEO tactics, making effectual use of them. A very ...

Managing a PPC account with a small budget: 101

Managing a PPC account with a small budget: 101 Lets all take a look at some of the highlight on managing accounts with small budgets, shall we? We are all trying to save money, right?  There are a few simple suggestion that can make a small budget perform great, every month.   The first things we need to keep in mind to make PPC work with a small budget, are these: ...

Efficient PPC Marketing

Efficient PPC Marketing Today there are so many different ways to promote and advertise your business. One of the most popular ways is through something called Pay Per Click (PPC). This is a marketing strategy that uses keywords and advertisements to entice customers to click on your ad which then takes them to your site. This article will provide ...