They’re are countless ways to advertise on the web these days, one of the most popular marketing techniques being Pay Per Click (PPC). It is this method that allows “free sites”, sites that provide content but don’t require the users to pay for the content, to make revenue. Sites like these include Facebook, ...
Monthly Archives: October 2011
PPC Basics 15 Oct 2011
What You Should Know About Pay-Per-Click Advertising Management? 14 Oct 2011
In order to comprehend all the aspects that relate to the pay-per-click advertising, the first thing that you have to know is the fact that this business strategy represents a commonly utilized method that different marketing professionals use in order to maximize the profitability and efficacy of different pay-per-click ads ...
Choosing the Right Keywords for Your PPC Campaign 13 Oct 2011
A pay per click (PPC) campaign is largely about getting the most profitable and effective keywords for your company. Without the right keywords your paid search marketing strategy for PPC services like Google AdWords won’t be able to gain much traction. Luckily, there are some methods that you can use to find out what your ...
Finding Hot Trends for Your Next PPC Campaign 12 Oct 2011
It’s always a task in itself to get started with new PPC ad campaigns, so doing a little research on the top trends before jumping into a new niche or category is always great. Here are a few places that can help you with finding what people are talking about and buying right now. Best of all, they are all free! Google ...
PPC Planning Is Everything 11 Oct 2011
If you’re a PPC manager with several PPC account you have to be very organized and plan time for each client. Me personally like to set a specific PPC goal for each one of my clients. Planning for each one of my clients and planning out their time will help me to always make sure I’m going through their accounts ...
How To Create A Proper Keyword List 10 Oct 2011
So everybody here knows about the three types of PPC guys don’t you? The first type we run across starts building their account without doing a keyword search, as that is a simple easy way to do it. Your next average person will create a list of generic keywords, which made the account a bit stronger than the first guy. ...
Boost Your PPC with InfoLinks 09 Oct 2011
If you are looking for great way that is a little different then banner advertising is “In-Text Advertising“, which replaces normal text on your web site with in page hover advertisements. InfoLinks is a great way to get a lot of cheap clicks to your very targeted keywords. With their easy to use marketplace you can ...
PPC Help For MLM Businesses 08 Oct 2011
To everyone that is trying to build their MLM business, finding leads is crucial to growing your business. The following is a guide on how to set up an MLM PPC account to help you grow your business online. There are several ways to find people that are trying to make money through MLM’s and many of them are searching ...
When to Fire a PPC Client 07 Oct 2011
Every PPC manager should know when to fire a PPC client. There are a lot of clients during the seasonality products that this article will apply to as well. If you have clients that are a bit difficult to work with. This article will help you to know what to look for in a client so you won’t have to hire them, when ...
Tips on Writing Killer PPC Ad Copy 06 Oct 2011
When writing an ad for your business you always need to keep in mind what is working. When I have no clue what to write, I Google people in different spaces (similar topics though) and I take the good things that they are doing and apply them to what I’m doing. Typically bigger brands have a professiona writing all ...
Steve Jobs, We’ll Miss You 05 Oct 2011
For those of you that haven’t heard the news, Steve Jobs passed away today. Steve Jobs, who founded and ran Apple, told us everything that we needed before we wanted it. “To some people, this is like Elvis Presley or John Lennon. It’s a change in our times. It’s the end of an era,” said Scott ...
PPC Seasonality Trends 04 Oct 2011
It’s getting into that time of the year for several of my clients that start to see large success. In October, November, and December I typically see a large growth in traffic for certain terms that I have up. You’re getting into the Christmas holiday season of PPC. This is a very good season considering ...
1/3 Of Google Search Ads Are Now Enhanced 03 Oct 2011
Google put up a new blog post yesterday stating that roughly one-third of searches with ads show an enhanced ad format (featuring video preview windows, prices, images, specific links on a given Web page, recommendations from your friends and whatnot). If you haven’t seen the ads before, you can pretty much search ...