The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Disneyland Paris, who had a well designed search advert, that took advantage of the site link extensions, as well as a fluid-designed landing page, that used a video background to illustrate a new feature at the theme park. An area that is going to get lots of ...
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Disneyland Paris – Analyse A Real PPC Campaign 21 Aug 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Better Help, who had both an effective PPC search advert and landing page, that enabled those needing counselling to feel comfortable into giving Better Help a go with their services – such a PPC campaign was a great way to show how the PPC campaign can ...
Better Help – Analyse A Real PPC Campaign 14 Aug 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from My New Smart Watch, who had a un-insprising PPC search advert, accompanied by a landing page that had a few areas of improvements. One area that is always going to be of the utmost importance to people is counselling. Mental health is something that we often ...
My New Smart Watch – Analyse A Real PPC Campaign 07 Aug 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Sage, who had, on the whole, a well designed search advert that utilized a high CPC to get above any search snippets and competition, whilst the landing page was a great example of a click through page. A market that has emerged in the last 2-3 years comes with ...
Sage – Analyse A Real PPC Campaign 02 Aug 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from EasySkinz, who had a well designed search advert that ranked at the top of paid search results. The landing page had a few areas of improvement, mainly utilizing the space the web user will naturally view first: the central area of the landing page. First ...
EasySkinz – Analyse A Real PPC Campaign 25 Jul 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Bose, who had generally a good search advert and a well designed landing page, aimed at showing the products they have to offer in a manner that goes with the Bose brand. One area of interest that is going to gather lots of traffic is with phone cases and phone ...
Bose – Analyse A Real PPC Campaign 18 Jul 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Darwin Forest, who had created a PPC campaign to compete against their main competitor: Center Parcs. By doing this, they would be taking contextual traffic away from Center Parcs, which would hopefully see Darwin Forest as a good alternative. After clicking ...
Darwin Forest – Analyse A Real PPC Campaign 11 Jul 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Find and Fund My Car, who had a search advert that used ad extensions to differentiate it from the competition. As well as this, the landing page used a background image to evoke an emotion from the customer, encouraging them to convert for Find and Fund My ...
Find and Fund My Car – Analyse A Real PPC Campaign 03 Jul 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Florida Tix, who had been savvy with the numbers that they used in their search advert to make them appear a cheaper and better solution to ticket prices, even though they were actually more expensive than their competitors. Looking at the landing page, Florida ...
FloridaTix – Analyse A Real PPC Campaign 26 Jun 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Coca Cola, who had bid for their own brand name in order to display information different from the top organic result, pushing people to a landing page surrounding information about Coca Cola as a brand. With the summer months creeping up, now is a potential ...