The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Shark Vacuum, who had areas of improvements for both the search advert and the landing page – it was noticeable how cluttered using multiple fonts and text transforms are on a landing page from looking at Shark Vacuum’s PPC landing page. An extremely popular area ...
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Shark Vacuum – Analyse A Real PPC Campaign 14 Nov 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Hello Fresh, who had both a well designed search advert and landing page – this was particularly important for the market of subscription services since a conversion has the potential to be quite profitable in the long term. One market that will always be ...
Hello Fresh – Analyse A Real PPC Campaign 07 Nov 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from The Grand Tour TV series, on Amazon Prime. What we found was that the PPC search advert was targeting typo search phrases, and promoting a specific season of The Grand Tour. The site links extension were purposefully generalised links (not about The Grand Tour) about ...
The Grand Tour – Analyse A Real PPC Campaign 31 Oct 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Adidas, who had ideally created a PPC campaign in order to attract web users to buying direct from themselves, rather than Manchester United (where direct would enable the profit margin of Adidas to be as large as possible). However, though, the landing page ...
Adidas – Analyse A Real PPC Campaign 23 Oct 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Media.net, who had bid for a competitor brand name in order to take traffic away from them, as well as gain contextual traffic from Google search. The landing page was a great example of a lead capture page, being clear in the conversion and aesthetically ...
Media.net – Analyse A Real PPC Campaign 16 Oct 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Mous, who had decided to completely dominated PPC search results, including Google shopping results, to gain as much traffic from the search phrase ‘iphone case’. However, the landing page had both good and bad points associated to it, highlighting ...
Mous – Analyse A Real PPC Campaign 12 Oct 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Bulk Powders, who had an advert that lacked exposure levels compared to the competition, namely from the lack of ad extensions used in the search advert. The landing page, though, was much better, that had many elements which would make it a successful click ...
Bulk Powders – Analyse A Real PPC Campaign 02 Oct 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Renault, who had, on the whole, a very good PPC campaign. The only criticism came with the landing page, which had become slightly outdated with the dates they had used for offers – this makes it clear that PPC campaigns are live and do need to be ...
Renault – Analyse A Real PPC Campaign 17 Sep 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Relate, who had a good PPC search advert, although the ranking was a little low at 3rd. The landing page also had both good and bad points associated to it. An area that has strong demand and lots of interest in is the electric car market: it is an emerging market ...
Now TV Impractical Jokers – Analyse A Real PPC Campaign 12 Sep 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Disneyland Paris, who had a content heavy search advert, due to the fact of using the full site link extension, whilst the landing page was a lead capture page that used a slideshow animation video to excite the web user with what Disneyland Paris have ...