The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Bose, who had generally a good search advert and a well designed landing page, aimed at showing the products they have to offer in a manner that goes with the Bose brand. One area of interest that is going to gather lots of traffic ...
Monthly Archives: July 2019
EasySkinz – Analyse A Real PPC Campaign 25 Jul 2019
Google Search Operators; from Basic to Advanced 24 Jul 2019
Today, SEO is an essential part of any business marketing strategy. It is a technique used to attract traffic to your website from search engines. With SEO, you allow search engines to locate and rank your website so that it can become visible to the users in the search results. When you conduct a search on Google, you will see ...
Why Should Create Evergreen Content Online 24 Jul 2019
When it comes to blogging online, there are generally two routes you can go down, with regards to the content you produce. You can create evergreen content, or timely content that is dependent on when it is published. The choice between which type of content you go for will depend greatly on the category and type of content ...
5 Benefits Of Using Staffing Agencies 22 Jul 2019
When you are looking to bring in new employees to your organization, the best route to take is through IT staffing agencies. Staffing services Austin can help you find quality employees without the normal hassle associated with the hiring prices. If you want to know more about why using call center temp agencies and IT staffing ...
Bose – Analyse A Real PPC Campaign 18 Jul 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Darwin Forest, who had created a PPC campaign to compete against their main competitor: Center Parcs. By doing this, they would be taking contextual traffic away from Center Parcs, which would hopefully see Darwin Forest as a good ...
Use Structured Data And Rich Snippets To Improve Your Positioning In Google 17 Jul 2019
Structured data greatly influences SEO positioning. These help the search engines intelligently interpret the contents of each of the web pages and give rise to the Rich Snippets. Have you ever wondered how searchers find information? And how do they classify it? Here we tell you everything. What does it consist of? Are they ...
How to Protect Your Website Against Google SEO Updates 16 Jul 2019
No matter what type of website you have, there is always going to be that little bit of doubt when Google updates their algorithm. We’ve all heard the stories of how a recognizable website has drops in traffic of more than 80%, sometimes, due to a simple SEO update. It’s every website owner’s worst nightmare. ...
4 Effective Ways to Monetize Web Traffic 16 Jul 2019
A lot of the efforts on the internet are surrounded around SEO and generating traffic. The main reason for this is that without traffic, websites don’t really hold any value: you have to walk before you can run. Once traffic has been generated to a website, a lot of the hard work has been done. Now is the time to profit ...
Darwin Forest – Analyse A Real PPC Campaign 11 Jul 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Find and Fund My Car, who had a search advert that used ad extensions to differentiate it from the competition. As well as this, the landing page used a background image to evoke an emotion from the customer, encouraging them to ...
5 Things Every Website Owner Needs to Maintain 10 Jul 2019
Passive income is the goal of most people – the ability to put in work and then reap the benefits for years and years to come. This is why websites and the online world is so attractive. For many business models, once you put in the effort, you will see the financial benefits of this for a very long time. However, I feel ...
Google Expands Links Allowed in Site Link Extension 09 Jul 2019
One of the main and easiest improvements PPC advertisers can make to their PPC search advert is through including the use of ad extensions. One example of an ad extension, the site link extension, allows the web user to display more links to different areas of their website. More links on paid search results will provide more ...
Find and Fund My Car – Analyse A Real PPC Campaign 03 Jul 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Florida Tix, who had been savvy with the numbers that they used in their search advert to make them appear a cheaper and better solution to ticket prices, even though they were actually more expensive than their competitors. ...
The Legal Laws Bloggers Must Acquire to Understand 02 Jul 2019
When it comes to blogging online, there is a lot of effort that goes into how to improve the SEO of websites/articles, what to write about, how to write and much more. This is all good. However, before even looking into any of these areas, it is critical to understand the legalities of the law when blogging online. Without ...