PPC - Pay Per Click Management

A lot of the efforts on the internet are surrounded around SEO and generating traffic. The main reason for this is that without traffic, websites don’t really hold any value: you have to walk before you can run. Once traffic has been generated to a website, a lot of the hard work has been done. Now is the time to profit from generating such traffic.

Choosing how to make money from traffic is a difficult decision – sometimes it can come naturally to go a certain route, whereas in other areas it might be quite a difficult decision. For example, with one of my content mills, PoemAnalysis.com, I was very torn between affiliation of poems on Amazon and PPC advertising – in the end, I chose PPC. Here are some of the most effective ways to monetize traffic online.

PPC Advertising

PPC is, by far, the most popular way to monetize a website. It suits all sorts of websites, and can provide consistent monetization to traffic you generate.

What is really exciting about PPC too is that it is starting to take advantage of the AI era of machine learning. In the ‘olden’ days, publishers would have to manually change ad location, sizes and colors to see what makes the most money. Nowadays, many programs will automatically do this for optimum profit, as well as the best web user experience.

Affiliate Advertising

If you are talking about a product or service on your website, then affiliate advertising might be a good way to go. What is extremely powerful about the likes of affiliate advertising, such as with Amazon, is that you get a percentage of all the sales the visitor makes in your visit, regardless of the profit. Therefore, if you were promoting a pen and the visitor ended up buying a pen and a 4K 80 inch TV, you will get a percentage back on both items.

Create Your Own Product/Service

If you become a subject expert matter in the field your website is about, you might look to sell your services or create a product using your knowledge. An example of this was with another website of mine, RestoringMamods.com – from restoring steam engines, I wrote a book on the subject as well as offering my services to those who wanted to pay me to restore their engine – all of this was made possible from becoming a subject expert matter online.

Sponsored Articles – Need Audience Traffic For This

Depending on the content you are creating, you might be interested to have your content sponsored. Many review websites do this, as well as YouTube videos, since it is an effective way to target people from the advertiser’s perspective. Having a good shout out on an article or video with a following can be a profitable way to go. With this, it is much better when you have an audience to advertise to.