The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from OnePlus, advertising the new OnePlus 7 Pro smartphone. It was clear the PPC campaign was well designed on the whole, with an effective and informative search advert, followed up by a product landing page, dominated by images of the ...
Monthly Archives: May 2019
YouTube Premium – Analyse A Real PPC Campaign 29 May 2019
Google Updates Search with Favicon and Black Ad Label 28 May 2019
Google is a company known for making incremental changes to their products in order to improve the performance of them. The great thing about them is that they have tons of research being pumped into such small changes, with the aim of improving the user experience one has when using their product/s or service/s, such the ...
Know The Importance of Customer-centric Design and Transformation in Business 27 May 2019
The disruptive changes in the digital era have brought a completely new outlook on how we interpret customers’ requirements and deliver excellent experiences. The shared services industry is embracing digital intervention at a rapid pace. In the early days of outsourcing, more focus was given to mass production of repetitive ...
The Significance of Sitemaps in SEO 24 May 2019
One of the best ways of making your website famous or getting more visitors is search engine optimization (SEO). Businesses that have set up websites stand to benefit significantly from doing so. Search engine optimization involves the use of a variety of strategies that will help your website get ranked top in several search ...
OnePlus 7 Pro – Analyse A Real PPC Campaign 22 May 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Trivago, who had a well designed search advert and a very clean landing page. However, the information captured from the search advert/type of traffic clicking on the search advert was not utilized in the landing page, such as the ...
How to Deal with Competitors Bidding Against Your Brand 21 May 2019
One of the best things with PPC advertising is the fact bidding can be done on any search term (including brand names), and gain traffic from such a search term. Coincidentally, one of the worst things with PPC advertising is that the same thing can happen. This is because it allows competitors to bid against your brand name to ...
A Closer Look At The Common PPC Marketing Pitfalls 20 May 2019
Pay per click marketing (also known as PPC marketing) is a key aspect of any Web related planning. When it comes to web development, the top web development companies will always prioritize PPC marketing to their clients. But do the top web development companies keep a business safe from all of the potential pitfalls? What ...
5 Security Challenges Digital Marketers Face Nowadays (And Best Practices) 20 May 2019
Ever since Google made HTTPS a ranking signal, digital marketers and SEOs everywhere have started scrambling for their SSL certificates, in an attempt to get their websites to rank that little bit better. However, needless to say, there is much, much more to cyber security than encrypting anything. In fact, in a world where ...
Marvel Marketplace – The Exciting New Features Of Google Shopping 16 May 2019
It’s a great time to be a business owner operating in the FMCG or product market, soley by what is possible with the platforms and capabilities at our disposal. There’s no denying what can be achieved by utilising the features and platforms of Google. Google Shopping is no different, and it’s never been a better time to ...
Trivago – Analyse A Real PPC Campaign 15 May 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from GoSkyDive, who had, on the whole, a well designed PPC landing page – it was particularly effective to have a video animation of people sky diving on the landing page, to induce a sense of excitement with the web user. One ...
How Will Blockchain Impact Digital Marketing? 15 May 2019
If you’ve heard of blockchain, you’ve probably heard about it in relation to cryptocurrency or cybersecurity. It’s a vital part of those two technologies, and it’s revolutionizing businesses all over the world. What you may not have realized is that blockchain is also impacting how digital marketing operates. As a ...
Pros and Cons to Responsive Adverts 14 May 2019
An innovation Google introduced to PPC advertising came a few years ago with responsive adverts, for both publishers and advertisers. Responsive search adverts consist of the ability to change the headline/description to suit the web user viewing the search ad, whereas responsiveness for publishers could be defined as adverts ...
Six Proven E-Commerce Conversion Hacks to Double Your Conversions 10 May 2019
As an entrepreneur, you have created a great e-commerce website with amazing features and intrusive designs. But are you sure this is enough to gain traffic? You might generate some traffic but your ultimate aim is to convert visitors to potential buyers. This is, of course, a daunting task as you have to compete with 1.3 ...
4 Ways to Build Backlinks to a Website 09 May 2019
A backlink is the online terminology given to a link that is on another website, linking to your own website. For example, if website A has a link to website B, then website B will have a backlink from website A. Backlinks are great for the SEO of a website, and the more you have of them pointing to your website, the better. ...
GoSkyDive – Analyse A Real PPC Campaign 08 May 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Book Bride, that had, on the whole, a very good PPC campaign. The main criticism was the fact the click through landing page linked to a poor lead capture page, neglecting the efforts of designing a responsive and clean PPC landing ...
Pros and Cons to GoDaddy for WordPress Hosting 2019 02 May 2019
Although GoDaddy is most recognizable as a brand that sells domains, they also offer many of website services, such as email marketing, website theme creation, web security, phone numbers and hosting. It is much cheaper to just buy hosting directly through GoDaddy. However, with the majority of us, the ease of use of WordPress ...