Any business with a growing email list is wise to factor email automation into their marketing collateral. You may have run a couple of email marketing campaigns and enjoyed a small boost in conversions as a result. But did you know email marketing automation can significantly increase your conversion rates? Image via By ...
Monthly Archives: September 2018
3 Types of Email Marketing Automation Every Business Needs 28 Sep 2018
Importance of Social Media Marketing and ORM Services 28 Sep 2018
In this modern age, the most important and popular thing that has affected our lives to a great extent is technology. The development and advancement of technology have made everything easier for us and changed the whole discourse of social life. One of the major aspects of this technology is the internet. It is a hub of all ...
How to Prevent Bruce Force Attacks on WordPress 27 Sep 2018
WordPress is one of the most popular platforms to use when it comes to the creation and maintenance of a website. It is an open source platform for plugins and themes, whilst providing the website owner complete freedom to editing the website down to code level. However, as much as it is a good thing that there is freedom to do ...
Club Med – Analyse A Real PPC Campaign 26 Sep 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Ocado, who had targeted shoppers of Waitrose to use Ocado for home delivery. There was a lack of Waitrose branding on the landing page of Ocado’s, which might have put people off using Ocado if they are unsure that they are ...
Why You Shouldn’t Worry About Click Through and Conversion Rates 25 Sep 2018
When it comes to running a PPC campaign, there are some key statistics that advertisers should keep up to date with, and analyse to make sure their campaign is running smoothly, whilst delivering the desired results. Two common stats that are looked at closely tend to be the click through rate and conversion rate. A high click ...
Profitable Google AdWords Tips and Tricks 2018 24 Sep 2018
We all know that Google AdWords is a tool with thousands of input settings and billions of output results. Almost all digital marketing professionals use it for running ads and earn handsome revenues every day. It all depends on how well you use it and your patience level. Always keep in mind that a properly configured AdWords ...
Stop Chasing Organic Traffic and Start Focusing on Conversion Rates 21 Sep 2018
The notion that online traffic is not inherently beneficial to your business operation seems counter-intuitive. After all, what kind of business wouldn’t want to have more people frequenting their website, company blog, or ecommerce storefront? While this kind of logic might make sense at first glance, upon further ...
Ocado and Waitrose – Analyse A Real PPC Campaign 19 Sep 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from LinkedIn, who used PPC to push web traffic into viewing jobs on their social media platform. Although not the most targeted of PPC campaigns, it did allow people to browse their website and explore the social media platform for ...
Crucial SEO Principles To Lift Up Your Website Traffic 19 Sep 2018
SEO is known to be the most important way to earn profits for a website. It is the only method that can get the online marketer their share of success online. Page ranking, quality content, and designing are the prerequisites of the successful use of SEO tactics. For lifting up the traffic of a website, one needs to have SEO as ...
4 Mistakes with Keyword Targeting in 2018 18 Sep 2018
The keywords you target for your PPC campaign to bid for and display are crucial to your campaign’s success. After all, it is the keywords that you target that will dictate what type of traffic is going to view and have the potential to click onto your PPC search advert to reach your landing page. Taking this into ...
The 10 Influencer Marketing Strategies for a Succesful a Digital Marketing Campaign 18 Sep 2018
Influencer marketing is one of the best ways to acquire new customers quickly. It is especially beneficial for small and medium-sized businesses that have small marketing budgets. Social media influencers are people who are immensely popular on social media primarily due to their content. Their followers love their content and ...
How to Drive Traffic through PPC Campaign? 17 Sep 2018
PPC or Paid Advertising is the best way to drive more traffic to your website’s landing page. It is the easiest and sure shot way to get clicks. However, if it is done in an incorrect way, it can cost you a lot of money. Thankfully, there are ways in which you can run a PPC campaign to get awesome results. Here are the ...
LinkedIn – Analyse A Real PPC Campaign 13 Sep 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from iCademy, who had a great example of how targeting the wrong keywords can have detrimental affects to the conversion rate and eat away into the budget of a PPC campaign. It seems iCademy did not use negative keywords such as ...
How to Use SEM for Marketing Your Products 13 Sep 2018
Search Engine Marketing which is more commonly known by its acronym ‘SEM’ is currently one of the most effective ways to grow your e-commerce business beside promoting your products. It basically describes an advertising technique to help get your company right in front of the customers the very moment they start searching ...
A Few Pointers About Automatic Bidding in PPC 12 Sep 2018
PPC advertising is moving towards machine learning and automated campaigns, since this is the direction that the general tech industry seems to be going. Machine learning can save time, both human and CPU, money and much much more, which is making it a very feasible option to invest in with platforms such as PPC and Google ...
E-Commerce Best Practices to Greatly Improve ROI 11 Sep 2018
Maximizing Return on Investment (ROI) in your marketing plans and strategies are a need for all online businesses today. It is a challenge though to know what strategy will grab your audience’s attention and will make your business successful. Some of these e-commerce strategies for marketing are working on the audience reach ...