Online marketers are fond of WordPress websites because of its ease of use, versatility and SEO friendliness. Most WordPress themes are SEO ready so that you can launch the optimization SEO campaign as soon as the website is ready. However, the inbuilt SEO features usually are limited and quite basic that would not fulfill all ...
Monthly Archives: September 2018
Understand the powers of WordPress plugins to launch effective SEO campaigns 10 Sep 2018
iCademy – Analyse A Real PPC Campaign 06 Sep 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from opodo, who had used pay per click advertising to attract web users looking to book flights through them. This meant the landing page had to be a lead capture page, which was well optimized to gain the necessary information to show ...
Preparing a Website for Q4: Holiday Rush of Traffic 05 Sep 2018
Back at the start of August, I wrote an article explaining why it is completely natural for a website to lose revenue during the summer season. Both budget cycles from advertising campaigns starting/finishing, coupled with seasonal changes generally cause the EPMV (earnings per thousand visitors) to drop temporarily. This is ...
Google Introduces ‘Ad Strength’ Indicator to PPC 04 Sep 2018
After releasing responsive search adverts to PPC users, Google have released a new indicator to the strength of an advert, named as an ‘Ad Strength’ indicator. Here is an explanation into the new indicator and what it means for advertisers. Primarily, what the ad strength indicator does is assess how effective and ...
Tips to Drive Local Search Traffic with Google Ads 03 Sep 2018
In 2017, it was estimated that around 90% of global sales took place in a physical store. Worlwide Ecommerce sales are growing at 23.2%, but even by 2021, in-store retail sales will account for 84% of total retail sales. Brick-and-mortar stores will continue to dominate since there are several issues with online ...