Any business with a growing email list is wise to factor email automation into their marketing collateral. You may have run a couple of email marketing campaigns and enjoyed a small boost in conversions as a result. But did you know email marketing automation can significantly increase your conversion rates? Image via By automating certain types of emails ...
Why Do Fast Food Chains Have the Best Social Media Strategy? 16 Jul 2018
Major fast food chains, most notably Wendy’s and Arby’s, have been getting a lot of attention lately for their social media marketing strategies. Wendy’s is funny and sometimes snarky toward their competition, while Arby’s speaks to gamers and “nerds.” But what is it about these strategies that are so effective? Have both companies come up with ...