Running a successful email marketing campaign requires planning, precision, and proper execution. The days of simply sending a promotional email are gone, as customers now expect more from the businesses they purchase from. But how can the everyday entrepreneur keep up with advancing technology and deliver quality email ...
Monthly Archives: April 2018
7 Things You Should Focus on to Maximise Your Email Marketing 27 Apr 2018
9 Ways to Improve the Security of a WordPress Website 26 Apr 2018
Above all else, the security of your website should be of paramount importance. After all, if a hacker sould ever happen to gain access to your website, you might lose data or access to it. Having a strong password is no longer good enough for the security of a website, especially one that uses the open WordPress platform. With ...
How To Identify A Low-Quality Web Host – 21 Warning Signs [Infographic] 26 Apr 2018
To build a successful online business, you need to pick a reliable web host. A good web host will ensure that your site is up and running at all times. It will make it easier for you to incorporate new software. It will also help you protect your website from malware, viruses and spam. Thus, ensuring better site performance, ...
Jetpack – Analyse A Real PPC Campaign 25 Apr 2018
Pay per click advertising is an extremely effective way to direct targeted traffic to a landing page, where they are likely to convert. Such an example where PPC is particularly effective is with online subscriptions and software. WordPress is one of, if not, the most used blogging platforms internationally due to its openness ...
How to Improve the SEO of Every Post You Publish 24 Apr 2018
Search engine optimization is the lifeline and the blood of, pretty much, every website out there – it is what gains the traffic. Without a high ranking for search phrases, many websites would not gain the amount of traffic they do. Making sure you are well optimized for search engines, in terms of every post you publish, ...
ICS Cool Energy – Analyse A Real PPC Campaign 23 Apr 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Jet2Holidays, who had a generally good search advert with a good landing page, covered by a pop-up to capture a lead to send emails as a newsletter. Pop-ups are notorious on the internet. However, getting email addresses for holidays can ...
10 Things To Do For a Successful SMM Strategy in 2018 23 Apr 2018
Despite countless words written on the subject all over the internet, the issue of cracking a rock-solid SMM strategy remains as complex as ever. It’s 2018, and social media has changed considerably throughout 2017. New SMM trends are on the rise, which means that your brand or business may need to make some changes due to ...
Sidebar Text Ads Starting to be Removed by Bing 22 Apr 2018
Bing has started the process of removing sidebar text adverts from its search results, inline with a change Google made back in February 2018. The process for Bing started towards the end of March, and is being propagated first to the US, before spreading internationally. Bing’s Removal of Sidebar Text Ads in ...
Price Extension Come to Bing Ads 22 Apr 2018
Bing has started to introduce new ad extensions to their PPC advertising network, inline with competing directly against Google AdWords. A new ad extension that has been introduced has been the price extension. This is an extension that displays the prices of products or services, with a drop down arrow allowing the web user to ...
How Can Your Local Business Get More Benefit From AdWords? 20 Apr 2018
Are you leading a local business? Then, probably you might have often faced a disturbing challenge of optimizing the AdWords campaigns. Right? Well, don’t think that you’ve alone suffered from such a problem. In fact, almost all the local businesses around the world should have panicked sometime due to such an issue. To ...
3 Easy Steps to Synchronize Google Maps with AdWords 19 Apr 2018
Google is synonymous with searching and a large number of people turn to Google for finding information or making purchases on a daily basis. Users discover products and services in their area via Google and that is the primary reason why this search engine has emerged as the most potent advertising platform especially for the ...
Jet2holidays – Analyse A Real PPC Campaign 12 Apr 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from American Express, who had ranked highest for a very competitive keyword search phrase, whilst adopting a landing page that was evaluated at having both pros and cons associated to it. Summer is just around the corner which means, for ...
What’s New in SEO in 2018 12 Apr 2018
Ever since Google vowed to bring all information to everybody’s fingertips, the way we handle our matters has changed. From simple recipes to complex mathematical problems, we all rely on Google to tell us what to do. Today, Google gets more than 3.8 billion searches every day. Google’s mission coupled with the ...
2 Neglected Areas in Google Webmasters Search Console 11 Apr 2018
Google Webmasters search console is one of, if not the, most useful websites out there for getting an insight into the search engine optimization of your website, as well as the general statistics relating to your website and the ‘big G’: Google. You can pretty much analyse your entire website and how it interlinks ...
Details Of Promoting Apps With Facebook SDK 11 Apr 2018
Facebook is not only about chatting with your friends, scrolling the news feeds and remaining aware of the latest news from all across the globe. These details may have summarised the essence of this social networking site to a general facebook user but there is a lot more for those who are well-aware of the technical know-how. ...
What is the Bounce Rate and How Can You Improve it? 10 Apr 2018
When it comes to improving your website, the first place you should always look at is the statistics offered by Google Analytics. From here, you can decipher just exactly how your traffic is behaving on your website so you can learn ways to change their behavior to benefit yourself and the website. One key statistic to look at ...