SEO is a fascinating term for marketers. When used properly, it is a sustainable and cost-effective way to drive new customers to our websites. Just like any other industry, SEO also has seen many updates since it’s infancy in the early 21st century and the search engine giant Google is doing a great job in ensuring that ...
Monthly Archives: April 2018
Debunking the 8 Common Myths in SEO Industry 10 Apr 2018
What To Do If Your Rankings Drop? 09 Apr 2018
Suffered a sudden rankings drop? It can be scary checking your ranking report only to find your site has disappeared from Google’s front page. But don’t panic – we can help you determine what caused your site’s hard-earned rankings to drop, and how to recover. The Cause: Google Updated Its Algorithm Yes, those ...
6 Ways Social Media Can Help Build Customer Loyalty [INFOGRAPHIC] 06 Apr 2018
The digital age has brought with it countless innovations and advancements that have made lives easier in various ways – from easier communications with people from all over the world, keeping up to date with the latest news and happenings from around and in the rest of the world, accessing new information previously unknown, ...
American Express – Analyse A Real PPC Campaign 05 Apr 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Virgin TV, who had created an effective advert to advertise their new TV box, to encourage both new and existing customers of upgrading. An extremely competitive market can be said to be the banking industry. With this, looking ...
Which PPC Network Should Advertisers Use? 04 Apr 2018
If you are looking to gain traffic online, then there are many different types of platforms you can go for. You could try to develop traffic organically through SEO or head on over to social media, such as Twitter, to get engaged with users. However, by far the most popular choice is to develop a campaign with pay per click ...
Introduction of the Adhesion Ad – Is It Worth Using? 03 Apr 2018
Since display advertising first became mainstream in pay per click advertising, we have seen a wide range of advertising units introduced, to benefit different devices and locations on a website. The latest ad unit to come to PPC comes in the form of a unit called an ‘adhesion advert’. With this, here is everything ...