The search engine optimization (SEO) of a website is crucial to the traffic the website brings in from organic sources, such as Google. 2018 is looking to be another big year for websites as the competition increases worldwide for top spot on search results. In keeping with changes Google have made and are looking to make, here ...
Monthly Archives: January 2018
3 SEO Techniques to Use in 2018 31 Jan 2018
4 Ways to Kick Start Your PPC Campaign in 2018 30 Jan 2018
It’s the start of the new year which is a brilliant time to put some hard graft into your PPC campaign and strategy, to maximize the potential of it in 2018. There are many variables in PPC advertising that are constantly adapting and changing which means your PPC campaign should always be treated as a ‘live’ ...
6 Key Factors of a Profitable Social Media Campaign 29 Jan 2018
Social media marketing has been paving the way in the marketing industry over the past decade, though very few people seem to truly understand how to make it profitable. Sure, it is nice to have a beautiful array of content and engaged followers, but if it isn’t bringing more money to your business, then your efforts are ...
The 4 Biggest Threats To SEO in 2018 26 Jan 2018
It’s hard to think that the web-encompassing art of SEO has only existed in a form that faintly resembles what we know it as today for just under 20 years. It’s an attention seeking behemoth of the digital age that has become so intricate that you can find millions of pages of information online promising offering ...
Spotify – Analyse A Real PPC Campaign 25 Jan 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Computer Planet, who had a good search advert and a very ‘busy’ landing page with lots of links, images and content. However, from understanding the traffic that Computer Planet was targeting, it made sense for the ...
9 Ways Which Will Improve Your Adsense Revenue 24 Jan 2018
Google Adsense is used in its millions worldwide as an effective way to profit from traffic that reaches a website. With this, there are lots of people wanting to improve how much they make with the PPC program. They believe that the revenue they produce is proportional to the amount of traffic your website receives – ...
Google Tests ‘Best Answer’ for Q&A Searches 23 Jan 2018
In the last few weeks, it has come to the attention of people on social media that Google has implemented a new feature to their search engine results, that appears to be in very limited testing. When the web user searches using a question, depending on if the website that is ranked highest adopts a schema approach to their ...
Computer Planet – Analyse A Real PPC Campaign 18 Jan 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Giff Gaff, who had a very good search advert and an exceptional landing page that was colorful, but minimalist, to get web users into the conversion of filling in a form to purchase a new SIM card with the mobile network provider. ...
7 Proven Tips to Get more Social Media Followers 18 Jan 2018
Are you a social media marketer who wants to increase followers organically? Yes, paid advertisements will help you get clicks instantly and followers too. But the results and growth potential would be of short shelf life. Long term benefits (such as brand awareness) can be obtained from organic efforts only – be it search ...
3 Effective HR Approaches to Managing Freelancers 17 Jan 2018
If you have a website with freelancers creating content for you, then you will be adopting some sort of Human Resources (HR). After all, HR is all about the managing of people to for effective organisational performance. The problem is that many website owners and managers relating to websites do not have much experience with ...
Effective Methods of Finding AdWords Expert 17 Jan 2018
In every online business we do, we have to Advertise it so that others get to know about it. AdWords is vital when we do business through the internet. AdWords woo internet users, giving them the chance to open and look over your website page. AdWords provides a great deal of benefits for your business. It can build your sales ...
3 Ways to Prepare for Google’s First Mobile-Index 16 Jan 2018
It should not come as a surprise to know that the amount of web traffic on mobile devices is increasing, whilst, at the same time, traffic coming from desktops is decreasing. This has been a general trend since the internet has become more readily available on smartphones. However, the problem with this, in the opinion of ...
Giff Gaff – Analyse A Real PPC Campaign 15 Jan 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from BT Mobile, who had an effective search advert, albeit the fact that they were ranked the lowest of the paid search results. The landing page was significantly poor, with many areas of improvement to get a conversion from the web ...
10 WordPress Plugins to Use in 2018 15 Jan 2018
One of the best elements to WordPress, along with the complete and utter control of, well, every aspect of a website, is the fact that there is an open source platform to create plugins for millions of WordPress users to install and use. Think of it as the app store for websites. There is, pretty much, a plugin that can do, ...
Review Ad Extension to be Removed from Google AdWords 14 Jan 2018
There are a wide range of ad extensions an advertiser can use to improve the performance of a pay per click search advert. One such ad extension that has been available for use since its launch in 2013 was the review extension. This was an ad extension which allowed a quote from another website (the reviewer) to display below ...
Why Do You Need Great Content to Enhance Your SEO Game? 12 Jan 2018
If you look at search engine optimization and content today, you will find that both of them are different. However, both of them need to join hands when it comes to giving you high search engine rankings on the Internet. Some experts often prefer to content and search engine optimization as two sides of the same coin. If you ...