Are you planning to start a website or are you already running a website? Then, here’s a great tip for you to that will make more people visit your website. It will make promoting your business in the online world an easy task. All this can be achieved by PPC which is a model for digital marketing that can be helpful in ...
Monthly Archives: December 2017
5 Ways How PPC Helps In Your Brand Promotion 29 Dec 2017
Why SEOs Should Use a VPN 29 Dec 2017
Internet marketing is a cutthroat business; SEOs need to expand their reach and visibility constantly by finding new and creative ways of marketing. There are millions of sites to compete with and finding a way to get yourself stands-out, is a constant battle. Thanks to the multitudes of SEO technologies coming out with ...
Virgin Experience – Analyse A Real PPC Campaign 28 Dec 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Truly Experiences, who had a very well designed PPC campaign, with both many positives to the search advert and landing page that were used. At the time of writing this article, it is Christmas Eve which is a very interesting time to ...
3 Must Dos Before Sending Out a Tweet 27 Dec 2017
Twitter is a brilliant unique platform that allows people and companies to express messages in a compact way, unlike any other form of social media. However, taking advantage of Twitter to its full capabilities, both for personal and business use, can be quite difficult unless you know exactly how Twitter works. For this ...
Pros and Cons to Twitter’s Increased 280 Character Limit 26 Dec 2017
Back in September, Twitter released the news that they were going to radically change Twitter by effectively doubling the character limit per tweet a user can have. This meant going from the standard 140 characters to a whopping 280. For some, this was a welcome change. For others, this made them very nervous as to how this ...
How to Write Exciting Text for Your Video Ads 26 Dec 2017
Video ads have grown in popularity especially on Google. Although it allows you to do different things, Google is primarily an advertising company. Research shows that at least 97% of its total revenues are from its ads. Recently, we found out that Google Search displays a shocking number of 6 billion ads in a day! What does ...
8 Common Mistakes in Social Networks that You Should Avoid 22 Dec 2017
Social networks have become an essential element in any marketing campaign for everyone. Their versatility, simplicity and free nature make them the perfect tools to have a great reach and generate great results. However, even today there are many typical errors that are seen in these platforms and you must avoid to succeed in ...
Truly Experiences – Analyse A Real PPC Campaign 21 Dec 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Joanna Lumley Live, who had a very basic PPC search advert and a landing page with an unnecessary use of a pop-up. For this reason, it can be considered a PPC campaign with lots of areas of improvements. With ...
2018 PPC Trends to Look Out For 21 Dec 2017
2017 has almost come to a close and what a year it has been. With this, it is that time of year to start looking to a new fresh year, and prepare for what it shall bring. Staying on top of the trends there are in PPC as an advertiser is a good way to make sure you are utilizing all of the features of PPC and preparing yourself ...
Image ‘Test’ Spotted in Google’s PPC Search Adverts 20 Dec 2017
It is no surprise that Google looks to continually improve their search engines through numerous A/B testing to see what works best and what does not. Examples in the past of this include the likes of testing a green ad logo for PPC search and the test of a new sitelink extension too. One of the latest tests from Google ...
Digital Marketing In 2018 – What Will Be The Trends 19 Dec 2017
As the new year is on the horizon, many digital marketers will be evaluating the year that has gone by. They will be gauging the performance of their various campaigns and drilling down on what has worked for them this past year and which strategies have been complete failures. Although, every campaign is different because ...
Data protection and data rebuilding capabilities of RAID ensures business continuity 15 Dec 2017
When you are planning for data backup, you have to consider the financial feasibility along with the technical feasibility of the method. The huge increase in data volume is posing a serious challenge to effectively plan for data recovery by backing up entire data on suitable media. It is now impractical to store entire systems ...
Joanna Lumley Live – Analyse A Real PPC Campaign 14 Dec 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Microsoft, promoting the latest and greatest Windows 10 laptops. What was found was that Microsoft chose to create a PPC advert to ensure web users saw the latest and greatest Windows 10 laptops, as well as to promote their ...
One of the Biggest Factor’s that Affects All Website’s SEO 13 Dec 2017
Search Engine Optimisation (SEO) is a key element to every website on the internet. The rank of websites on search engines, namely Google, plays a significant role in the traffic generation to a website as well as the overall success of a website. There are hundreds and hundreds of articles about how to improve a ...
Why Native Advertising Has Been Popular in 2017 12 Dec 2017
Native advertising can be seen as a relatively new form of online advertising, especially when it is compared to the likes of PPC that has been around since the early 2000s. Native advertising is a way of promotion through content, so it is much more ‘invisible’ as a form of advertising than traditional forms, such ...
Effects Of Google Ranking On Any Site’s Life 08 Dec 2017
Google’s algorithm is constantly being changed and updated throughout the year but the value of your site’s ranking in Google remains as important as it has been. The supreme controller of high leads and traffics is undoubtedly Google and with it being the major factor in marketing inbound it does have a big effect on any ...