PPC - Pay Per Click Management

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Festive Lights, who had interestingly two search adverts for the same keyword, which is a very clever way of increasing the CTR to a specific landing page without drastically increasing the cost (although the CPC will increase ...

The keywords advertisers choose to target in PPC campaigns is a driving factor to the success of the campaign and the return on investment (ROI) that campaign receives. If you have chosen the right keywords, the traffic that would be exposed to your advert would more likely show an interest in it, click onto it and convert for ...

It is far too easy to create a PPC campaign that is not obtaining a return on investment that reflects what it should be achieving. At the end of the day, a PPC campaign is there to bring targeted traffic to a campaign to make you money, one way or another. If this is not happening, you need to change things ASAP. Although ...