B2B marketers are usually proficient in an assortment of marketing channels, both physical and online, ranging from trade shows to organic search, content marketing, email marketing, social marketing, to name a few of the more typical ones. However, paid search marketing may be unfamiliar territory for most marketers and can ...
Monthly Archives: July 2017
Three Common B2B Paid Search Mistakes That Newcomers Should Avoid 27 Jul 2017
wpengine – Analyse A Real PPC Campaign 27 Jul 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Markets.com, who had a great example of a PPC campaign on the whole, where both the search advert and landing page had many areas where it worked well and to Markets.com’s favour to get the conversion: a click onto the ...
[How to] Transfer a Blogger Blog to WordPress 25 Jul 2017
![[How to] Transfer a Blogger Blog to WordPress](https://ppc.org/wp-content/uploads/2017/07/How-to-Transfer-a-Blogger-Blog-to-WordPress-1024x538.png "[How to] Transfer a Blogger Blog to WordPress")
If you have opted to transfer your Blogger blog to WordPress, then, firstly, congratulations. This is a big step in your blog or website’s path to opening it up to the world of WordPress, which has the potentially to really propel your website to future success. However, with this, it is little complicated how to go about ...
Should You Transfer from Blogger to WordPress? 25 Jul 2017
Depending on the route you took to get into making your own website and blogging will determine what blogging platform you first chose to use. For those that felt confident, they may have gone straight into blogging. Whereas, on the other hand, those that first encountered blogging and were unsure what to do may have gone for ...
5 Top Practices for Successful AdWords Campaigns in B2B Companies 24 Jul 2017
For many B2B businesses in competitive niches, it can be difficult to effectively manage your AdWords campaign. Your main aim is usually to improve quality score while simultaneously keeping your costs manageable. But the AdWords marketplace is hard ground for many B2B companies. Often, such businesses are characterized by low ...
How to Rank Keyword in Google Top 10 : Updated 2017 Guide 21 Jul 2017
Want to rank higher? Or the goal is to gain more traffic? More traffic may lead to higher signups and more sales. Ultimately, getting higher rank on Google can lead you to higher return on investment. SEO, abbreviated as Search Engine Optimization is the process which contains optimizing of the online content such that major ...
Markets.com – Analyse A Real PPC Campaign 20 Jul 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Opun, who had a good search advert and a brilliant example of a landing page, especially after the poor landing page previous to that was from Aviva. The stock market is something that I am sure a lot of people take note of, if ...
Why SEO is still crucial in 2017 20 Jul 2017
Internet marketing is growing all the time and many individuals are starting to see the benefits that it provides. Small and large businesses are getting involved with online marketing and are using specific methods to make themselves more visible to their potential buyer, on the internet. One of these methods is search engine ...
5 Key Strategies to Write Clickable Content for Every Social Network 19 Jul 2017
Social media play a very important role in a content’s promotion. However, they don’t do this by default. You are able to achieve the desired result and to reach the goals you set but simply writing a good content is not enough to do so. You need to know how to adjust this content to social media, how to make it clickable ...
2 Reasons Not to Use a Click Through Landing Page in PPC 19 Jul 2017
For advertisers with PPC campaigns, there are many different types of PPC landing pages they could adopt and implement to direct the targeted traffic from PPC to. The best designed websites out there don’t actually tend to use designated PPC landing pages – instead, the website is so well designed that it can use ...
How to Look Good on Google with SEO 18 Jul 2017
Search engine optimisation is a crucial element to every website on the internet, especially with the fact that the vast majority of websites get the vast majority of traffic from search engines such as the big ‘G’ being Google. Making sure your website and your articles you publish online have good SEO is ...
Opun – Analyse A Real PPC Campaign 13 Jul 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Aviva, who had a great search advert that had a high ranking and used ad extensions to make it easier for the web user to see and engage with the advert. However, the campaign was let significantly down by the landing page, which ...
When Should You Create a PPC Campaign? 12 Jul 2017
From landing onto this page, it should not be questioned that pay per click advertising is one of, if not the, best way to gain contextual traffic online. With this, there are many many articles out there that aim to help aspiring advertisers with PPC: how to make and optimise a PPC campaign. However, there are not really ...
3 Tips to Improve Your PPC Quality Score 11 Jul 2017
For a lot of new advertisers to pay per click advertising, they may have got the impression that the best way to rank high is through adopting a high cost per click (CPC) for the keyword they are targeting. However, in extremely competitive markets, the CPC can continually rise through different advertisers bidding on the same ...
Internet Marketing Lead Generation Ecosystem 11 Jul 2017
You might remember hearing the term “ecosystem” from your high school biology class, but the word has relevance outside the classroom, as well. An ecosystem is a collection of living organisms in a location, all which feed into a complex interdependent network. For instance, the lions of the African savannah wouldn’t ...
Using a Popular Website Analysis Tool Enhances the Performance of Your Website 10 Jul 2017
Have you been in the line of e-commerce business for quite a long number of years but still unable to face the challenges of your competitors in a smart way? Is the website of your company unable to gain the potential amount of traffic that can help in increasing the turnover of your business? Then it will certainly be wise for ...