There is a continuous change in how people search and what they exactly want from a website. To perfectly match their expectations with the search results, major search engines have modified their algorithm and adapted an approach that will try to understand user intent far more specifically. Users have certain expectations ...
Monthly Archives: July 2017
Multiple Benefits of Blending SEO And UX Strategy Together 06 Jul 2017
Aviva – Analyse A Real PPC Campaign 06 Jul 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from OnePlus to promote their new flagship smartphone of 2017: the OnePlus 5. What we found with this PPC campaign was that the campaign was implemented to point those looking at the OnePlus brand to their new smartphone, since the top ...
2 Language Techniques to Use in PPC 05 Jul 2017
Pay per click advertising is a online form of advertising all about numbers. Every little change or thing you implement into your campaign needs to be backed up by numbers, possibly through the likes of A/B testing or market research. One area that seems to get overlooked, quite a lot, is in the language you use in both your ...
Google Fined €2.4bn over Unfair Favouring of Shopping Results 04 Jul 2017
Over the past few weeks, there has been big news surrounding the search engine giant, Google, around fair competition. The European Union have deemed that the use of Google’s search engine has been exploited by providing Google’s shopping comparison results a favourable advantage as opposed to competition in the ...