The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from QuoteSearch, who had a good search advert, similar to competition for the search phrase and an extremely well designed landing page. With OnePlus recently announcing their new flagship smartphone for 2017, never is it a better time ...
Monthly Archives: June 2017
OnePlus 5 – Analyse A Real PPC Campaign 29 Jun 2017
What is the Future for PPC Advertising? 28 Jun 2017
If you look at the history of advertising ever since it started, it is 1) incredible how far we have come and 2) how far we have come in the past ten years. We are currently living in a time where everything is improving, what seems like, expontentially. With this, what can we honestly say is going to be the future of PPC ...
Sovrn Advertising – A Perfect Addition to Websites? 27 Jun 2017
For websites that gain the majority of their revenue from advertising platforms such as Adsense, Ezoic and PPC, making sure you optimise your website to produce as much revenue as possible from such advertising platforms is crucial. There are many things you can do to improve the performance of your Adsense account, for which ...
QuoteSearch – Analyse A Real PPC Campaign 22 Jun 2017
One of the recent PPC campaigns I analysed in the ‘Analyse A Real PPC Campaign’ series was from Expedia, who had a good example of a title-heavy search advert with a landing page that had the objective of gaining a lead capture, so that it was possible for Expedia to show the correct ‘tailor-picked’ ...
SEO Advice You Need To Be Aware Of 21 Jun 2017
Search engine optimisation is critical to any website and business online, since SEO brings with it lots of organic targeted traffic that can be used to benefit a website or business in more than one way – all in all, traffic is king and SEO is the biggest provider of traffic. This is why so much time is spent improving ...
List of Unspoken Rules of SEO and How to Use Them Properly 21 Jun 2017
As every business is aware, SEO is essential in helping you meet, or even exceed your objectives. Using Search Engine Optimisation means that people find your site via key words, and thus search engines help drive traffic your way, and increased traffic generally also means increased sales. SEO can’t be ignored, as very few ...
2 Reasons Why PPC Campaigns Fail 20 Jun 2017
As we all know, millions and millions of advertisers around the world use PPC marketing as way to profit from traffic to increase the return on investment (ROI) of a business. PPC is used by the largest and smallest companies in a wide range of ways simply because it is flexible, no matter what budget you can push to online ...
How Your Blog Posts Can Earn Better Inbound Links 19 Jun 2017
From research to playing with words, you make efforts on each and every blog posts. But, do you earn enough inbound links on it? Does your hard work pays off? Be it an article or video content in blog posts, earning inbound links is a prerequisite to succeed in SEO. This is one of the best ways to drive traffic to your website ...
5 SEO Tips to Never Forget 16 Jun 2017
Are you looking to increase organic traffic to your website through search engines such as Google or Bing? Search Engine Optimization or SEO for short, is the process of improving search rankings for a website on search engine ranking pages (SERPs). It involves technical, offsite and onsite SEO to see optimal results. Beginners ...
How to Get Backlinks for SEO: 10 Amazing Free Strategies 15 Jun 2017
If you’ve been trying to increase your site’s backlinks in the hope of improving your search engine ranking, you might be struggling to find new opportunities. Some SEO firms will try and convince you that you need to spend some money to get the ranking you desire – but that’s not always the case. In ...
Post Office – Analyse A Real PPC Campaign 15 Jun 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Expedia, who had ranked number one in paid search results, potentially, due to the fact that the last advert was a Google lead capture for flights. As well as this, the landing page was well designed and clear to look at as a ...
How to Implement a Team to Build Your Website 14 Jun 2017
For the vast majority of people out there that are looking to create a website, I can be my horses that most people will look to creating a website by themselves. This is mainly because 1) it is the cheapest way to go about making a website especially if you have a small budget and 2) who are you going to employ that you can ...
2 Tips for Beginners in PPC 13 Jun 2017
Online advertising is dominated by pay per click advertising simply because it is one of, if not the, most effective way to promote for a business to increase the business’ ROI (Return On Investment). Along with being a flexible solution to advertising with accurate and consistant results for both small and large ...
5 Reasons You Should Double Check Your Social Media Content 13 Jun 2017
There’s no denying that social media is undoubtedly one of the biggest platforms to help promote your brand or business. It also has the power to make or break your business. One wrong tweet on Twitter or an unconscious slip up on Facebook and you could tarnish your reputation. Therefore, it is of the utmost importance that ...
PPC Explained 12 Jun 2017
PPC or Pay-Per-Click marketing is something you may be curious about. But like other marketing ventures, you may assume that the returns are little, the expense big. But, with some basic know-how, PPC advertising can yield fantastic results. What is PPC? Pay-per-click is a mode of internet marketing that you can use to reach ...
Expedia – Analyse A Real PPC Campaign 08 Jun 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Very, who had a very (no pun intended) good search advert and landing page with the intention to get people to buy the Nintendo Switch console from Very and not competitors at RRP price. However, Very offer a credit service which ...