Google continually test their paid search results section to their search engine to better improve the experience for both advertisers and web users. Back in June 2016, Google changed the look of the ‘Ad’ sign (to signify paid search results) from having a yellow background to green. This certainly improved the ...
Monthly Archives: February 2017
Google Changing the ‘Ad’ Look in PPC Search 28 Feb 2017
Optimizing The Landing Page Helps To Improve The Conversion Rate 24 Feb 2017
Your online business can prosper and flourish when you take care of each and every key factor. One of the primary key factors is your landing page. Well-designed pages always attract a large number of visitors which can help you to acquire your goal. The main aim of any online business owner is to get the maximum conversions ...
Harveys Furniture – Analyse A Real PPC Campaign 23 Feb 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Zuto, who had a good search advert but had a landing page which lacked content that could have been placed on the page to entice the web user into a click, such as using the rule of three enticement. The furniture industry is an ...
2 SEO Trends For 2017 22 Feb 2017
Search engine optimization is always getting updated by Google to push the internet towards their main goal: improve the user experience web users have with websites online. With this in mind, here are three trends that should occur in 2017 that websites will naturally migrate too in order to improve the search rankings. After ...
2 Reasons Why You Should Not Use Adsense Anymore 21 Feb 2017
Before people get completely distressed at the mere thought of not using Adsense, what the title is stating is that there are two reasons why you should not use Google Adsense as the primary source of revenue but different programs that incorporate Adsense as well as many other advertising platforms and channels. For 2017 and ...
10 Top Social Media Challenges That You Need to Conquer 17 Feb 2017
Do you struggle to grow your business or have trouble with repeat business? These are issues that could be addressed with an effective social media strategy. Every business needs a social media presence. But, there are certain challenges that come with navigating multiple social media channels. You need to develop strategies ...
Zuto – Analyse A Real PPC Campaign 16 Feb 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Vauxhall, who had bid for their own brand name for two reasons and had a landing page which did have one or two areas of improvements. The loan industry is a very popular market simply because it is extremely profitable: especially ...
Why You Should Include Niche Keywords in a PPC Campaign 15 Feb 2017
Commonly overlooked in pay per click advertising, niche keywords are specific long tail keywords which usually result in extremely specific targeting. For example, a typical keyword search phrase for PPC may well be something such a ‘buy a car’. A long tail niche keyword of this could be ‘buy a family ...
4 Things To Know About Google Webmasters Tool 14 Feb 2017
As a publisher, one of the first things you should do is make sure Google knows your website exists. You can do this by submitting your site to the search engine. As well as this, it is critial to use Google Webmasters Tool for your website too. This has many benefits that will improve your website’s search engine ranking ...
Vauxhall – Analyse A Real PPC Campaign 09 Feb 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from PC World, who had some stiff competition in Google search from having sponsored shopping above their search advert. However, from gaining top spot of paid search results in PPC and having a well designed landing page, it became ...
3 Tips For Selecting Keywords In PPC 08 Feb 2017
At its core, what makes pay per click advertising one of, if not, the most effective source of traffic is the fact it provides advertisers traffic from web users that are contextually targeted so that they are genuinely interested in the contents of the campaign, leading to better conversion rates than other forms of ...
Your Website Security Impacts Your Google Ranking 08 Feb 2017
The security of your website will have an impact on your ranking. This is after Google released an update which shows that websites that have HTTPS will get better ranking than those that don’t. This shows how strongly Google thinks of a website’s security. This shift was announced in 2014 when Google said that going from ...
How to Redirect https:// to https:// 07 Feb 2017
For those with websites that are wanting to change the domain name of it, it should be a relatively straight forward process to change the domain name of your website and have the previous domain name forward to the new domain. However, for the majority of websites, this is easy when the original website did not have an SSL ...
8 Lesser-Known Tactics to Maximize Your Local SEO 03 Feb 2017
SEO of website hugely depends upon providing relevant material to the potential visitors. But to maximize the outcome of your website you have to make sure that it can be accessible the targeted users. Let’s discuss some facts first, over 80% of users do research before online purchasing from a company and while searching 42% ...
PC World – Analyse A Real PPC Campaign 02 Feb 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from GoDaddy, the giant in hosting and domains. What we discovered with their PPC campaign was that there was definately some major flaws with it, most noticeably with the landing page. The design was lacking a touch of creativity and ...
The 6 Key SEO Principles to Increase Your Website Traffic 02 Feb 2017
There are certain things that you need to know about increasing traffic to your website. These are all very important because attracting more people mean that your website will stay for a long time in the search engine. Here are some tips on how to attract traffic. Develop an internal linking strategy This tip allows you to ...