It’s one thing weighing up the pros and cons of both search engine optimisation (SEO) and pay per click advertising (PPC) and it is a completely different thing understanding just when to use SEO and PPC to your advantage as a traffic generation tool. After all, that is what it is all for in the end: traffic – it ...
Monthly Archives: August 2016
When to use PPC and when to use SEO 31 Aug 2016
Improving the Conversion Rate on Your Website in a Day 31 Aug 2016
So you have finally managed to drive tons of targeted traffic to your website. That’s great! But what about the conversion rate of your website? Even if you manage to drive hundreds and thousands of visitors to your website, if it fails to generate any business, it is a colossal marketing mistake.
Google Updates Threshold For Seller Rating Extension 30 Aug 2016
Although it has not been officially released by Google, some businesses who use PPC have been seeing a change being implemented in AdWords which has increased the threshold of ratings for the seller rating ad extension to appear from 30 reviews to 150. All of the other factors for the seller rating ad extension to appear have ...
Currys – Analyse A Real PPC Campaign 25 Aug 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from 1&1, who had a ‘mediocre’ search advert with a few questionable areas but a brilliant landing page. However, even with the brilliant landing page, the whole campaign would have suffered due to the average search advert ...
3 Reasons To Bid On Your Own Brand Name 24 Aug 2016
PPC is an effective tool to target certain web users based on what they have searched for in search engines. These keyword terms are usually specific and niche, to aim the adverts to appear for the web users that are most likely to click onto the advert and convert on the landing page. However, should you also bid for other ...
Why You Should Include Your Brand Name in PPC 23 Aug 2016
Making a search advert in PPC that boasts a high click through rate is a task every advertiser will have to go through. There are many tips and tricks you can implement into your text advert to make sure it attracts the attention of the web user and gain that valuable contextual click onto your designated landing page. However, ...
Reasons to Optimize Your Website for Search Engines 22 Aug 2016
Written by Lalit Sharma The future of global business, according to marketing experts, lies online. In fact, this prognosis seems to already have come true with numbers indicating that the modern shopper adores online shopping. Well, as a suave business owner you appreciate the importance of online visibility but it is ...
Your Purpose is the key to Select between SEO and PPC 19 Aug 2016
The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is without any sort of cost paid to the Search Engine while traffic generated from PPC comes with a certain cost which the client needs to pay to the Search Engine (as the name implies you have to pay a ...
1&1 – Analyse A Real PPC Campaign 18 Aug 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from ticketbis for the Rio 2016 Olympics, who had a well structured PPC search advert but a very disappointing landing page that, on the whole, looked lazy in design and not optimised at all for PPC traffic. Considering the market ...
What to Do Next If Your Blog Get Hacked 17 Aug 2016
Blogs are very much vulnerable to external attacks and that means, if you are the owner of a popular blog, you need to be prepared for an impending attack. If you are unprepared for a malware attack, you are going to lose valuable data. Things might get extremely complicated if you don’t have any backup of your website. In ...
3 Tips To WordPress Hosting 17 Aug 2016
It seems there is a lot of talk on the internet regarding what company is the best hosting platform for WordPress websites. However, as much as this is important when choosing your WordPress hosting, even more important to that is how you use your WordPress hosting. For me, I did not really care what company I went for when ...
3 PPC Mistakes That WILL Cost You Money 16 Aug 2016
On the front of things, pay per click advertising looks a relatively simple form of online advertising for which anyone can use and gain contextual traffic from. As much as this is true, to truly take advantage of the flexibility and cost efficiency of PPC advertising, a PPC campaign has to be optimised correctly. If a PPC ...
ticketbis – Analyse A Real PPC Campaign 11 Aug 2016
The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from ieuanthelionshop.co.uk, who had created a good search advert but suffered some drawbacks when it came to their landing page for which did not utilise the main central area the web user would first look at. With the Olympics in Rio, ...
A Simple Hack to Improve Your B2B Facebook Audiences 11 Aug 2016
Written by Stephan Serrano You need good information to make good decisions. Unfortunately, Facebook doesn’t divulge enough. For example, imagine you have a service that helps plumbers. Do you know the entire list of possible job titles that exists for plumbers in Facebook? Or even a list of pages that you could target? ...
3 Effective Google Adsense Tips 10 Aug 2016
Google Adsense is a great way to make money from websites generating traffic. Anyone can start a website and start using Google Adsense to generate revenue from that website – I think this is what makes Google Adsense so effective and used by so many people worldwide. When it comes to optimising your adverts and all of ...
Brand Name Promotion – PPC Text Advert Strategy #1 09 Aug 2016
Understanding how to effectively optimise your text advert to increase its click through rate is key to a successful PPC campaign. For the majority, this will be done with a tweak here and a few minor adjustments over there etc. in an attempt to get every last drop of performance out of your text advert. However, is your text ...