There are no qualms that there exists numerous digital ways to enhance visibility of your venture or talent. However, amidst this, it becomes imperative to opt for change of pace. Presence over diverse social networking websites may not suffice anymore because the more specific you become in catering to your niche segment, more ...
Monthly Archives: August 2016
Marketing Your Business with Webinars 06 Aug 2016
Measure Social Media ROI with These Cool Tools 05 Aug 2016
Written by Andy Beohar If you have a hard time determining your company’s social media ROI, you’re not alone. With so many different methods to measure B2B social media marketing performance, it can be difficult to identify which of your social media campaigns are most effective. Fortunately, there are a variety of tools ...
ieuanthelionshop.co.uk – Analyse A Real PPC Campaign 04 Aug 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Tegile.com, who had, what can only be described as, a poor campaign with a search advert that did not entice myself much and a landing page with far too much content above the fold (enough to scare most web users away)! It is common ...
Why Expanded Text Ads Perform Well in PPC 03 Aug 2016
Google recently spread word on the internet of their new innovation to PPC advertising being called the expanded text advert. What this advert has which is different to the norm is a title with an increased character limit of 140%, a description with an increased limit of 14% and with the URL section being auto-generated ...
3 Need to Knows About Google’s Expanded Text Ads 02 Aug 2016
Google has recently unveiled what it has deemed to be the biggest change to PPC text adverts in 15 years: expanded text adverts. In short form, Google is now increasing the maximum character limit for the title (as well as slightly increasing the length of the description) in a bid (if you’ll pardon the pun) to improve ...
Which Social Media Sites You Should be Using and Why 02 Aug 2016
Written by Maddie Klein Social media platforms come in a variety of different formats in today’s world. While it may be tempting to try and make your business stand out on every major platform, that’s not a realistic goal. You’ll end up being a jack of all trades and a master of none as the saying goes. Today we’ll look ...