As you will be well aware of, there are many different types of landing pages an advertiser can use to guide their PPC traffic to. One of the popular choices for advertisers to use is the lead capture landing page – this is a landing page which has the objective to gain information from the web user. When it comes to ...
Monthly Archives: May 2016
3 Ways to Make a Lead Capture Page More Effective 31 May 2016
Cyber Power – Analyse A Real PPC Campaign 26 May 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nivea, who had, pretty much, a campaign that ticked all the right boxes for being a great PPC campaign that is very likely to perform well for Nivea. You will find that some of the most competitive markets to bid for in PPC are ...
3 Tips To Improve an Infomercial 25 May 2016
There are many different landing pages you can use to direct PPC traffic onto with one of them being the infomercial. However, the infomercial landing page has the notorious stereotype surrounding it that it is associated with spam and ‘too good to be true’ campaigns. For this reason, many advertisers stay well ...
3 Reasons To Use Niche Keywords in PPC 24 May 2016
Long tail or niche keywords are the terms used to describe keywords which, as the name suggests, are very specific which can usually result in them being long. For a PPC campaign, long tail and niche keywords have the distinctive possibility to considerably improve the performance of such a campaign. However, some advertisers ...
Nivea – Analyse A Real PPC Campaign 19 May 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Which?, who had both an effective search advert and landing page for the objective they wanted to achieve – to come across as a great source of information: enough to get web users interested in signing up to Which? to get ...
The Main Problem I Have With SEO 18 May 2016
Search Engine Optimization is what literally every website evolves around – it is the heart to success online. On PPC.org, there is an argument whether to gain traffic it is better to go for paid PPC campaigns or to stick to the cheaper, and the possibly free, option of SEO. Ultimately, it will always depend on your ...
Should You Use Adsense Mobile Page Level Ads? 17 May 2016
It seems that the way Google AdWords and Adsense stay ahead as market leaders in the PPC industry is by constantly innovating on their products and services they offer to advertisers and publishers. One of the latest innovations by Google was with the publisher account implementing a new form of advert for mobile devices: page ...
Which? – Analyse A Real PPC Campaign 12 May 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Center Parcs, who had as what can only be described as a having a good search advert but a landing page which had areas to improve, such as the lead capture section of it. Summer is coming which means more sunny weather and the ...
The Pros of Cons to the Site Links PPC Ad Extension 11 May 2016
There are so many ad extensions a PPC advertiser can use to enhance their search advert I had to split the range of PPC ad extensions into a part 1 and part 2 article. With this in mind, it can be quite a daunting task to choose which ad extension is best for your PPC campaign and advert. Ad extensions are generally there to ...
Is the RPM a Critical Statistic in Google Adsense? 10 May 2016
As a website owner who uses Adsense, it is critical to the website to make sure the whole Adsense advertising channel is completely optimized to bring in as much revenue as possible without being too intrusive to the website’s design. With one of my new websites I have created (I will keep it unnamed as it is still in the ...
Back to Basics: How and Why Create Google Merchant Feed 07 May 2016
Having your products submitted to Google Shopping gives you one more traffic channel that can bring you potential customers and increase conversions.Moreover, you can use your feed for creating Dynamic Remarketing campaigns in AdWords.This article will give you an idea of how to create and use feeds. So let’s begin.
5 Tips to start an effective mobile AD campaign 05 May 2016
Written by Aaron Riley Mobile marketing is quickly becoming the next hot thing, with millions of people now consuming content via the smartphone that is always in their pockets. Marketing companies can be a great help when you’re thinking about setting up your ad, particularly for local ad campaigns. Nuanced Media, for ...
Center Parcs – Analyse A Real PPC Campaign 05 May 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from J. Parker’s, who ultimately had a pretty good campaign that aimed to promote their range of gardening plants they have for sale to the web user. Keeping to the same topic of summer, here is a look at a campaign that is aimed ...
How to Protect Your PPC Campaign From Click Fraud 04 May 2016
As a PPC advertiser, results mean everything. If, from a experimental test, you find that something is not working as efficiently as it should do in your PPC campaign, you will obviously change it. For this reason, a PPC campaign is always seen as a work-in-progress in a bid to constantly improve it for better results. However, ...
Must Have Features a PPC Landing Page Should Have 03 May 2016
When looking at all of the elements of a PPC campaign, it can be considered that the landing page is one of, if not the, most important aspect to the whole campaign. It is where the conversion takes place that will ultimately make the advertiser profit (or not). For this reason, a large chunk of the overall effort of a PPC ...
10 Reasons to Protect Your Reputation with Organic Search Results 02 May 2016
Ranking in the search results organically is one of the most effective ways to protect your brand and reputation online. At the same time, it’s also one of the most cost-effective ways to build a protective wall around your brand as you won’t need to spend any money on advertising one you’ve achieved a top ...