The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nesta, who had a generally good search advert but a truly poor landing page: possibly one of the worst landing pages I have seen in the whole of this series since it begun. With comparison websites booming in popularity to help web ...
Monthly Archives: March 2016
uSwitch – Analyse A Real PPC Campaign 31 Mar 2016
Pros and Cons to Content Rich Adverts 30 Mar 2016
Search adverts can fall anyway in between two extremes: minimalist or content rich adverts. Already, we have looked at the pros and cons to minimalist adverts which mainly have the pro that by having just the right amount of vague information will induce web users into clicking on it to find out the rest of the information. On ...
Effective Ecommerce Marketing Strategy to Try in 2016 30 Mar 2016
by Aaron Riley The best way to maximize an ecommerce site’s potential is by incorporating an effective content marketing strategy. There is a lot more to ecommerce for than simply entering product descriptions or writing generic blog posts. Readers must be attracted to your website and the store’s items through the content ...
Pros and Cons to Minamlist PPC Adverts 29 Mar 2016
Truth be told that there are a lot more optimization techniques an advertiser can perform to an image advert as compared to a search advert mainly because of the degree of freedom there is to image adverts. Not only can the sizes change, what you do to that space and in what colour combination is controlled totally by you. ...
Nesta – Analyse A Real PPC Campaign 24 Mar 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung who were looking to use PPC to promote their new flagship smartphone, the Galaxy S7. However, by bidding for this own brand name they were fending off competition from other companies that were selling the S7, so web users ...
Should You Blend or Contrast PPC Image Adverts? 23 Mar 2016
Although pay per click advertising is dominated with search advert campaigns, there are still millions of advertisers out there that stick to using image adverts or image adverts along text adverts in synergy. Image adverts are great mainly because the advertiser has a lot more freedom with how they want to portray what they ...
Why PPC is Somewhat Similar to the Stock Market 22 Mar 2016
In the past, I went into a little detail a few reasons why pay per click advertising can be compared to a business. It is an interesting read since the majority of things that happen in a business will also happen in PPC. Therefore, if advertisers are forgetting to do any of the things mentioned in the Part 1 or Part 2 of the ...
Samsung S7 – Analyse A Real PPC Campaign 17 Mar 2016
The last PPC campaign analysed in the ‘Analyse A Real PPC Campaign’ series was from Home Made By You, who had a different approach to the typical campaign. Instead of promoting a product or service, it seemed the campaign had the objective to spread the ‘Home Made By You’ brand awareness and share ...
2 Ways To Make Your PPC Campaigns Target Specific Niches 15 Mar 2016
Pay per click advertising campaigns are great at targeting certain markets all around the world. For example, there is geo-targeting, targeting based on what device the web user is using, time, demographic and obviously keyword targeting which makes up the majority of the targeting an advertiser can do. However, this does not ...
2 Tips To Creating High CTR Image Adverts 15 Mar 2016
I guess the main problem that is inherent to all banner image adverts is the stereotype that comes along with them – spam. However, this was not once the case. Banner adverts use to get very healthy CTRs but have continued to dwindle over the last 10 years – hence why advertisers feel the needs to make the adverts ...
Home Made By You – Analyse A Real PPC Campaign 10 Mar 2016
The last PPC campaign analysed in the ‘Analyse A Real PPC Campaign’ series was from Happy Days, who had created a PPC campaign to target those wanting to purchase Mother’s Day gifts. The problem with their campaign was the fact that the search advert did not address this as clearly as they could have and the ...
My Opinion on the Removal of RHS Google Search Ads 09 Mar 2016
So I created an article a few weeks ago which looked into the change that Google have implemented to search engine results: instead of showing three paid adverts above organic results and adverts to the right hand side, they are scrapping the right hand side adverts and increasing the maximum amount of adverts to show above ...
The 3 most effective paid search management tools 09 Mar 2016
by Wesley Parker 1) Adwords Scripts Adwords Scripts are a hugely powerful tool, for automating tasks within the Adwords interface. A panel of 41 seasoned PPC experts voted them to be the third most useful Adwords optimization tool, just behind Adwords editor and Excel. One of my favorite things about Adwords scripts is that ...
How to Write a Powerful Guest Post That People Will Appreciate 08 Mar 2016
Guest Posting is all the rage these days. Ask any blogger and he will tell you how his email account is getting inundated with innumerable number of guest post requests. Guest posts definitely have some SEO benefits and even if the links are no followed, they help drive traffic to the website of the author. This is the reason ...
2 Important Landing Page Statistics To Take Note Of 08 Mar 2016
As a PPC advertiser, it is almost a certain necessity that you use some sort of program such as Google Analytics on a PPC campaign’s landing page in order to accurately measure and understand the performance of the page. However, if the statistics are not completely understood, it can be all for nothing. The problem is ...
Happy Days – Analyse A Real PPC Campaign 03 Mar 2016
The last PPC campaign that was analysed in the ‘Analyse A Real PPC Campaign’ series was from Dyson, who had a great example of a campaign with an effective search advert that enticed web users into a click onto a page which illustrated the USPs Dyson can offer to web users if they buy their vacuum cleaners (with ...