So already I have looked at one side of the argument that concludes three reasons to bid on brand names in PPC. The argument includes preventing competitors stealing your traffic, producing synergy like results for your own brand name and more. However, there is an argument that PPC advertisers should not waste away their ...
Monthly Archives: March 2016
3 Reasons to Not Bid on Branded Terms in PPC 02 Mar 2016
3 Reasons to Bid on Branded Terms in PPC 01 Mar 2016
The keywords a PPC advertiser chooses to select for their PPC campaign can have the potential to make or break a campaign. If you choose too vague a keyword, your advert will be targeting too vague a target market and the CPC will be extremely high making your campaign run very inefficiently. At the same time, choosing too ...
Increase sales by Improving The UX of Your eCommerce Store 01 Mar 2016
If you are an ecommerce store you must know that it is only user experience that can take you towards increasing your conversions and sales. In fact 74% of the businesses in the world believe so. So, what exactly is the connection between sales and user experience? Better user experience will make your visitors spend more or ...