By Chirag One of the most important aspects of Search Engine Optimization (SEO) is site crawling. When bots cannot crawl your website more effectively, it is probable most of the pages cannot be indexed by Google, Bing and Yahoo as well as other search engines. A proper navigation for a website helps it in deep crawling and ...
Monthly Archives: July 2015
How to Increase Your Website Presence on Search Engine 31 Jul 2015
What a Startup Needs to Know Before Entering the Payments Industry 31 Jul 2015
Due to fallout from the last financial crisis and growing concern over transparency, personal data, and growing fraud and laundering tactics, multiple layers of regulatory compliance are being added to all online and offline transactions that involve the exchange of money. Just remember that even companies like PayPal made some ...
Just Eat – Analyse A Real PPC Campaign 30 Jul 2015
The last article I analysed in the ‘Analyse A Real PPC Campaign’ series was Benadryl, who had, generally, a well optimised and laid out campaign that, from analysing it, would have achieved a healthy conversion rate. In this article, I thought to look into the food industry to see what PPC campaigns appeared for ...
Wrike Online Project Management Software for Online Marketers 29 Jul 2015
Online marketing success depends on your ability to connect with other members of your marketing team, especially when it comes to paid advertising and PPC campaigns. Although there are many different ways to collaborate with your team members, from email messages, online chats, and in-person meetings, none of these options ...
2 Ways To Improve A Click Through Landing Page 29 Jul 2015
A common type of landing page used by advertisers worldwide in their PPC campaigns is the click through landing page. In essence, the click through landing page is not the actual landing page. I like to think of it as the ‘middle man’ to the actual landing page: where the conversion happens. For this reason, the ...
2 Ways To Improve a Lead Capture Landing Page 28 Jul 2015
As I have said time and time again, the landing page is one of, if not the, most important aspect of a pay per click advertising campaign. This is because it is the element of the PPC campaign where the conversion actually takes place. Before the landing page, all the steps are only in preparation for the conversion. For this ...
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Free Marketing Tools from Google 24 Jul 2015
Google as you and I know it already is the world’s most trusted and smartest search engine and that being said, we can safely assume that it has tons and tons of data in its data center. But sadly enough these data are kept secret and there is no way you can have access to them.
Some Useful PPC Articles From June 2015 23 Jul 2015
To carry on the series, here are the most useful and best picks of articles created on PPC.org from June 2015 ranging from the ‘Analyse A Real PPC Campaign’ series to many singular articles that provide lots of information to help advertisers improve and optimise their PPC campaign as well as understanding better ...
Some Useful PPC Articles From May 2015 22 Jul 2015
It has been a while since I last updated this series (back in April actually)! Anyway, April had brought a good selection of articles ranging from articles about improving a PPC campaign to the ‘Analyse A Real PPC Campaign’ series to the news that Google are going to favour mobile friendly websites on mobile ...
Why Do PPC Campaigns Fail? 21 Jul 2015
No-one will argue with the fact that pay per click advertising is the most used form of advertising online for so many different reasons. For this reason, more and more new advertisers are drawn into using PPC advertising over other alternatives such as banner, intext and social media marketing. However, just because it is ...
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Twitter Marketing Tips – 5 Crucial Points to Take Into Consideration 20 Jul 2015
Marketing on Twitter should not be too complicated. In fact, 30 minutes a day is enough to run a successful marketing campaign on Twitter but the problem is most marketers fail to understand this as they have to no clue whatsoever as to how to promote their brands on Twitter.
How To Start Writing Articles Online For Money 17 Jul 2015
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Benadryl – Analyse A Real PPC Campaign 16 Jul 2015
The last campaign to have been analysed in the ‘Analyse A Real PPC Campaign’ series was the new service provided by Apple called Apple Music. What we found was that the campaign, on the whole, was excellent which comes as no surprise since Apple do tend to make products people want and continue this throughout their ...
3 Elements To Include In A PPC Text Advert 15 Jul 2015
The text advert plays an important role in a pay per click advertising campaign. As well as making sure the right type of traffic clicks onto your advert, it also makes sure the traffic are interested enough to be enticed into a click with a desire to find out more information on the landing page. Although the structure of the ...