A few weeks ago, I was contacted about a new platform called Ezoic. Usually when I get people contact me about new products and platforms, I just wash it aside since they are mostly automated messages to me from something such as a robot. However, this one was different. It sounded like a person had wrote it and included my ...
Monthly Archives: September 2014
Ezoic Review – Adsense Partner 30 Sep 2014
Key PPC Lessons from B2B Software Companies 29 Sep 2014
Pay-per click (PPC) is a niche type of advertising that works differently depending on your niche. In the world of B2B software, your goal is generating leads and PPC can be a great tool to make that happen. However, it can also be immensely frustrating. PPC is tough enough, but when you add in a lot of competition, a demanding ...
3 Reasons To Display Social Media Plugins On a Landing Page 25 Sep 2014
If you type in landing page optimisation into Google, you will find over five hundred thousand results that could tell you ways to improve your PPC landing page. It is a big deal landing page optimisation which is why we have so many articles about it here on PPC.org. If you find that you have tried to optimise your landing ...
Tesco vs Sainsbury’s – The PPC Groceries Battle 24 Sep 2014
Although this article is strictly, not part of the ‘Analyse A Real PPC Campaign’ series (check out the last article in the series), it has some links to it. In this article, I will be looking at two of the biggest supermarkets in the UK: Tesco and Sainsbury’s. The way I will be looking at these two giant ...
3 Errors Advertisers Make In PPC 23 Sep 2014
Pay per click advertising is one of, if not the, best way to gain contextual traffic online. It has its many many advantages over other forms of advertising. However, this does not mean it will always be a successful form of advertising. The truth to the matter is that PPC can become rather costly and inefficient if you, the ...
Pay-Per-Click for Beginners by: Brian Newmark 22 Sep 2014
I’m often asked “How do I get started doing pay-per-click?” After saying, you know there is a book Pay Per Click for Dummies… I do try to help. Here are some of my insights which lay a good foundation for understand pay-per-click. Pay-Per-Click or PPC is an online advertisement format where advertiser pays for web ...
Android Wear – Analyse A Real PPC Campaign 18 Sep 2014
The last article in the series of ‘Analyse A Real PPC Campaign’ looked at Gillette, who had a well designed search advert and a landing page with both positives and negatives. In this article, with the late introduction of the Apple Watch to the smart watch market, I thought it is only fair to have a look at how ...
3 Ways To Rapidly Improve A PPC Campaign 17 Sep 2014
The truth is that pay per click advertising is such a customisable form of online advertising that it can be very difficult finding ways to rapidly improve a campaign. The improvement tips for a campaign selling cars may necessarily not apply to that of a campaign that wants to gain emails from web users to promote email ...
What are the Best Ad Extensions to Use? 16 Sep 2014
Optimising a pay per click advertising is a must do for any campaign out there. In the chain of events that the web user goes through to gain you a conversion, the search advert will be first element of your PPC campaign they will see. Therefore, it is extremely important the advert performs well so that it lures the web user ...
Why PPC and SEO Need to Work Together 13 Sep 2014
The great divide between PPC and SEO needs to come to an end, but it’s going to take both kind of experts working together to form an alliance. There’s always been controversy over the best way to manage a search engine, whether you call is bidding vs. optimizing, paying vs. earning or the latest, PPC. Vs. SEO. Once you get ...
Gillette – Analyse A Real PPC Campaign 11 Sep 2014
Last article in the ‘Analyse A Real PPC Campaign’ series looked at the fashion clothes designer Ralph Lauren, who had a well designed search advert that led traffic to their homepage with a lead capture box popping up first. What was interesting was the reasons behind Ralph Lauren bidding for their own brand name ...
Ralph Lauren – Analyse A Real PPC Campaign 10 Sep 2014
The last article in the ‘Analyse A Real PPC Campaign’ series had a look at Fitbug who had, what can be seen as, a very disappointing PPC campaign that had an advert in the wrong format and a landing page that lacks the ability to gain a high percentage of conversions from PPC traffic (for whatever their conversion ...
Two Questions Answered About PPC Advertising 09 Sep 2014
I am completely amazed to say that this article I am writing right now is my 434th article I have published on PPC.org. That’s crazy, isn’t it? What I have found over the years from writing articles about pay per click advertising is that there are still many questions left unanswered about PPC. Many of these ...
Why a Infomercial Landing Page Will Hinder Performance 04 Sep 2014
There are many different types of landing pages out there with the infomercial page being just one of them. Depending on the objectives of your PPC campaign will depend on what landing page you choose. For example, if you are trying to sell a product or a service, you most obvious choice would be to use a product/service page ...
Some Useful PPC Articles From August 2014 03 Sep 2014
August has a great selection of pay per click advertising articles to read and gain valuable advice and knowledge from. Last month, July, had a focus on the ad extensions that advertisers can use in PPC which, in turn, will help increase the click through rate of the search adverts. Without further ado, here are the best ...
Fitbug – Analyse A Real PPC Campaign 02 Sep 2014
Last in the series of ‘Analyse A Real PPC Campaign’ looked at SammyDress who seemed to have a campaign centred around women’s fashion although it was potential for men to go through to SammyDress’s website through PPC (reducing the overall conversion rate). 2013/14 has been surrounded by a new emerging ...