Pay per click advertising, from a publisher perspective, has completely revolutionised how bloggers and website owners monetize their websites. I have already looked into why advertisers use PPC programs such as Google AdWords which brought up some points relating to how PPC can be used as an effective market research tool. In ...
Monthly Archives: April 2014
Why Do Bloggers/Publishers Use PPC? 09 Apr 2014
Why Do Advertisers Use PPC? 09 Apr 2014
With pay per click advertising dominating online marketing, it is important to know the reasons why advertisers use PPC. It is not a fluke how PPC programs such as Google AdWords have become market leaders in online marketing. There are reasons behind their success with them being highlighted in this article. If you are an ...
Six Ways PPC Advertising Can Boost Your Website’s Visibility 09 Apr 2014
Nearly every company has a website nowadays. From law firms and real estate offices, to social media sites and job boards, the World Wide Web is the one place where almost every business presents itself. In order to gain attention in this vast marketplace, Pay-Per-Click (PPC) advertising campaigns have skyrocketed in recent ...
Common Mistakes to Avoid in PPC Marketing 08 Apr 2014
Pay-per-click advertising is a strategy of Internet marketing that’s supposed to help you company get recognized more readily by potential customers and search functions. Critics have called PPC-based marketing outdated. Social marketing might have become the preferred tactic for free advertising recently, but PPC can be just ...
Bing Unveils Product Ads for All U.S. Advertisers 06 Apr 2014
Microsoft’s search engine Bing has completed beta testing and announced the launch of product ads for U.S. advertisers. The ads incorporate custom images from the advertiser’s product catalogs, pricing, company name, and promotional text. Ad costs are identical to the other text ads on a pay-per-click basis. Bing Product ...
PPC Advertising Can Generate Excellent Real Estate Leads 05 Apr 2014
As everybody knows, the real estate market is regularly subject to dizzying ups and downs. Whether it’s season-to-season or year-to-year, the market can sink at any time, drying up sales and your income. Implementing an effective pay-per-click marketing campaign can help you to drive sales and leads, even when your ...
Applying the Boston Matrix to PPC 03 Apr 2014
As I stated in a previous article of mine, one of, if not the, most important factor that affects the success of your PPC campaign is what you are trying to advertise and the business surrounding what you are trying to advertise. Of course, as an advertiser, you can only concentrate on making your PPC campaign as optimised and ...
PPC Marketing: It’s Not Just About Putting Ads on Google Anymore 03 Apr 2014
The days when business heads such as online entrepreneurs, small business owners, and even medical clinics simply threw pay-per-click (PPC) ads onto Google, Yahoo!, and Bing are long over. Nowadays a lot more work has to go into launching a PPC ad campaign. Keyword research, knowledge about the target audience, and their online ...
What PPC Landing Page Should YOU Use? 02 Apr 2014
If you have read my article that highlights the different types of landing pages out there one advertiser can use, hopefully you will realise that there is a lot of choice and customisation you can perform to your landing page to make it the best landing page possible for your campaign. For this reason, I thought it would be a ...
Some Useful PPC Articles From March 2014 01 Apr 2014
The articles on PPC.org from March 2014 looks at many different areas of pay per click advertising such as keyword selection, the PPC advert, it’s click through rate and more. Last month, February had a great selection of articles for advertisers to read which will help advertisers improve and optimise their PPC campaign. ...
Pay-Per-Click Marketing: Keywords To Treasure 01 Apr 2014
Digital marketing has exploded in recent years, to become one of the leading forms of service promotion. The most effective type is Pay-Per-Click (PPC) advertising. This strategy attempts to target only the customers that would be specifically interested in your product by tagging articles with certain keywords. Keywords These ...