Since the last article in the ‘A Complete Explanation Of PPC’ looked at the text advert which is used most on search results. As well as recognising that text adverts have been innovated upon in PPC introducing new elements such as more links, reviews and Google+, they are the back bone to PPC since the vast ...
Monthly Archives: April 2014
An Explanation Of Image Adverts In PPC 30 Apr 2014
An Explanation Of Text Adverts In PPC 29 Apr 2014
Continuing the ‘A Complete Explanation Of PPC’ series, last article in the series looked at the landing pages in PPC campaigns, what they are, how they are used and how to effectively create and optimise one to achieve the best results. Since I always say that one of, if not the, most important element to a PPC ...
Sainsbury’s Entertainment – Analyse A Real PPC Campaign 25 Apr 2014
It has been quite a while since my last ‘Analyse A Real PPC Campaign’ so I thought it would be a good idea to do one in this article. In the last article of the series, I analysed Bing Ads’s PPC campaign who had used a rival’s pay per click program (Google) to spread awareness about their own pay per ...
An Explanation of Landing Pages in PPC 24 Apr 2014
Last in the ‘A Complete Explanation Of PPC’ series looked at the keywords advertisers choose in their campaign so that only the most relevant traffic enters onto the landing page of that PPC campaign – not only can advertisers choose keywords and phrases that are relevant to the campaign’s contents, ...
PPC & Sleuthing: Are Your Skills Up to Snuff? 24 Apr 2014
Pay-per click (PPC) professionals have to know a lot of skills and tricks, but one of the most important is simple sleuthing, although it’s not really simple at all. By definition, sleuthing is “tracking or following,” similar to what a private detective does, but a PPC manager must do this with statistical analysis. Data ...
An Explanation of Keywords in PPC 23 Apr 2014
The last article in the ‘A Complete Explanation Of PPC’ series looked at the CTR or Click-Through Rate of a PPC campaign, what it means, what variables can change the CTR of an advert and what type of CTR is good for a campaign. In this article, I will be looking at keywords in PPC, what they mean to a campaign and ...
De-Cluttering the Google PPC News 22 Apr 2014
In April, Google caused a stir in the tech industry by announcing that it plans to reduce the search query data for pay-per-click (PPC) advertisers. Instantly, the conspiracy theories and grumbling began. Google tried to soften the blow by releasing an undetermined number of Google Glasses in “cotton”, but it wasn’t ...
Demystifying the Common PPC Myths 18 Apr 2014
As the popularity of Google’s flagship advertising platform is growing, wild conspiracy theories are doing the round. Some people believe that the Google is trying to push Adwords down the throat of the advertisers and for that reason they are relentlessly modifying their algo in an effort to make it impossible for ...
An Explanation of CTR in PPC 18 Apr 2014
My last article in the ‘A Complete Explanation Of PPC’ series looked into depth at the CPC or Cost-Per-Click. In this article, I will be looking at the CTR in pay per click advertising and, with it, everything you ought to know about it so you can fully understand what the statistic means and how you should ...
An Explanation of CPC in PPC 16 Apr 2014
This is going to be the first article of a series entitled ‘A Complete Explanation of PPC’ with the aim to look at every detail and element within PPC so that there is a database of articles on PPC.org which can inform web users (be it experienced advertisers or not) on everything there is to know about PPC. The ...
3 Different and Effective PPC Strategies 16 Apr 2014
Pay per click advertising is great in the sense that it is completely flexible to the advertiser’s needs. It’s versatility is one of the many reasons why so many people use PPC and AdWords around the world. PPC makes it possible to adopt and implement many different types of campaigns. The approach an advertiser ...
Google Combats Click Fraud With Purchase of Anti Malware Startup 14 Apr 2014
Google is without a doubt the biggest target of click fraud through its pervasive advertising platform. Many advertising networks are utilizing malware programs to automate false viewing clicks. Of course, the advertisers want sales conversions rather than pay networks that merely create a potential customer who clicks through ...
6 Google AdWords Ad Extensions to boost your ads 12 Apr 2014
Since Google announced changes to the way it ranks adverts on its AdWords system, campaigns that use ad extensions have a better chance of ranking well (and costing less) than those that don’t. In an extract from his new PDF guide, Matt Loughlin, Head of PPC at Receptional, outlines the key ad extensions you should ...
PPC or SEO? Which Should Advertisers Use? 11 Apr 2014
When it comes to gaining contextual traffic online, there are two main methods advertisers tend to go for. The first and most obvious form is pay per click advertising which, in past articles, I have made clear is an extremely effective way to efficiently pay for highly targeted traffic. As well as PPC, there is another form ...
Google Officially Launches “Not Provided” to PPC Ads 11 Apr 2014
Rumors have been swirling for a few weeks, but on April 9, 2014, Google officially announced that the search engine giant is bringing “not provided” to ads including pay per click (PPC) ads. What does this mean? Search query data will be withheld from paid clicks leading to more “secure search for clicks” on paid search ...
PPC Remarketing Can Help You Succeed Under Google’s New Rules 09 Apr 2014
Google announced new rules to distinguish popular and authoritative websites. Many small businesses have trouble using pay-per-click remarketing to target customers effectively, and as a result, nearly all small businesses polled in a recent survey said PPC is an ineffective strategy for advertising. With more than 1 million ...