Monthly Archives: September 2013

What is PPC Marketing? – Paid vs. Organic Search

What is PPC Marketing? – Paid vs. Organic Search If you were to ask the average person on the street what “ppc” or “pay per click marketing” is, the majority of them would probably have no idea what you are talking about. However at the same time they are heavily influencing the way ppc marketing works, while also driving millions of dollars into the ...

How to Use Twitter to Increase Your Company’s Exposure

How to Use Twitter to Increase Your Company’s Exposure Social media sites can be more useful than just keeping up with friends, knowing what is going on in the news, or what gossip is trending for celebrities. Sites such as Twitter can add value to a company that seeks to increase traffic to its web pages or wants to make an effort to advance its online marketing. Using Twitter for ...

A Few Quick Ways To Make Your PPC Landing Page Better

A Few Quick Ways To Make Your PPC Landing Page Better I’ll say it once and I will definitely say it again. The landing page, to me, is the most important aspect of a pay per click advertising campaign for the simple fact that it is the location where you actually gain the results: the conversions, from web users. For this reason, you need to make sure that your landing ...

3 Reasons You Need a Virtual Private Server for Your Affiliate Marketing Site

3 Reasons You Need a Virtual Private Server for Your Affiliate Marketing Site Your affiliate marketing site should be able to claim a dependable, trustworthy, and easy-to-use virtual private server (VPS). There are a number of reasons your site needs a good VPS. As a business, your customers and clients rely on you to be able to provide them with what they need; and if your Internet services are ...

How I Got Started in the World of Internet Marketing and PPC

How I Got Started in the World of Internet Marketing and PPC This post is sponsored by Visa Business and all content is the opinion of the writer. It’s quite amazing to think back to when I was in high school and started making money online when I was just 15. That was 17 years ago and as much as everything has changed, it’s still pretty much the same. The business model is ...

Elements To Consider With Your Website Template Design

Elements To Consider With Your Website Template Design When it comes to making and creating a website, I break it down into two main areas of work. The number one area of work, for you, should be to pump out as much high-quality content onto your website as possible because that is the best way to gain traffic consistently in the months (or even years) ahead. The other area is to ...

Integrating PPC and White Label SEO: Maximizing the Benefits of Search

Integrating PPC and White Label SEO: Maximizing the Benefits of Search Seeing PPC and organic SEO as two opposing marketing techniques is one of the biggest mistakes any online marketer can make. The debate on which marketing method is better has always been a heated one, but what you may not realize is you are comparing two very different methodologies that complement each other. Integrated ...

Miley Cyrus Gets 15 Million Page Views in 24 Hours

Miley Cyrus Gets 15 Million Page Views in 24 Hours As online marketers and site owners there is nothing we love more than seeing some juicy web stats and earnings! I know Miley Cyrus has not a care in the world for analytics and site tracking but I’m sure she is extremely pleased with the latest numbers from her new video release. Miley Cyrus and VEVO have broken the ...

NatWest – Analyse A Real PPC Campaign

NatWest – Analyse A Real PPC Campaign My last article in the series ‘Analyse A Real PPC Campaign’ had a look at the upper-end watch company Rolex who tried to create a connection with the web user so that the web user’s shopping experience was personal: something very important to the selling of Rolex watches. This campaign goes to show that ...

Let’s Talk About Click Through Rate…

Let’s Talk About Click Through Rate… So…….It has been a while, so lets take a little time to talk about click through rate, yes? One of the biggest question that I always here is the question of “what is a good click through rate? ”  What I feel the question should be is more like “what does our click through rate need to be to reach ...

Mastering the World of SEO and Rankings with SubmitEdge

Mastering the World of SEO and Rankings with SubmitEdge When it comes to SEO, everyone has something to say. You either hate it or love it. You base your web sites and business around it, or you completely ignore. No matter your stance on SEO, the bottom line is that web sites need backlinks and quality content to rank in the search results and get people back to their sites. In the ...

My Secret Success In Google Adsense Revealed

My Secret Success In Google Adsense Revealed The title to this article is quite bold. I do believe I have had a lot of success in Google Adsense and have managed to profit greatly from using their service: even when my website does not gain as much traffic in some months as I would like it to gain. ‘What’s my secret?’ I hear you ask? There is no secret ...

How RemarkaMobile is Profiting from Mobile and Affiliate Marketing

How RemarkaMobile is Profiting from Mobile and Affiliate Marketing While the majority of posts on this blog are focused on how to use pay per click marketing to grow your business and improve ad campaigns, we can’t forget that mobile marketing is quickly becoming a large factor in the way we advertise to our audiences. The truth is mobile is growing faster than we can keep up with, which ...

Rolex – Analyse A Real PPC Campaign

Rolex – Analyse A Real PPC Campaign The last article in my series of ‘Analyse A Real PPC Campaign’ looked at which had a landing page which tempted the web user further into using their service through highlighting the benefits of their service. The last articles such as Panasonic and Argos looked at PPC campaigns that apply to the majority of the ...

Some Useful PPC Articles From August 2013

Some Useful PPC Articles From August 2013 With it being the end of the summer holidays for children, you will start to see the student based campaigns disappear along with their discounts to try and promote product sales for things such as stationary, laptops and gadgets. Last month, July provided some really helpful PPC articles from analysing PPC campaigns already ...

Using PRWeb to Create Effective and Viral Press Releases

Using PRWeb to Create Effective and Viral Press Releases In the world of business and online marketing press releases are being created and sent out in the millions every day. Press releases are used for many different reasons. In the past there was a large focus on getting inbound links to web sites through the use of press releases, but Google has recently been cracking down on ...