You’ve likely heard good things about PPC. It’s faster than SEO. More reliable. More manageable. But as with any new bit of technology, there are things you should know before you jump all the way in. Understanding the best ways to use PPC marketing can be a complex series of experimentation and learning opportunities. ...
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101 Experts Share their number one Tip for someone starting with PPC ads 04 May 2017
User-Friendly Guide on How to Set Up an AdWords Account 15 Dec 2016
No matter how many free tools crop up for businesses and companies but a paid ad is sometimes the most convenient option to drive new traffic to your website. But the problem is that your competitors are also aware of this mediums and keywords. So it is essential to set up a good AdWords account. I will take you on a step by ...
So Many Options In Pay Per Click, But Keep A Close Eye On ROI, by Brian Newmark 05 Nov 2014
So Many Options In Pay Per Click, But Keep A Close Eye On ROI, by Brian Newmark I’m often contacted by companies who want immediate results. There is no question that Pay Per Click is the fastest way to start driving targeted traffic to any website. While I have no hesitation in saying that, I can also state ...
6 Google AdWords Ad Extensions to boost your ads 12 Apr 2014
Since Google announced changes to the way it ranks adverts on its AdWords system, campaigns that use ad extensions have a better chance of ranking well (and costing less) than those that don’t. In an extract from his new PDF guide, Matt Loughlin, Head of PPC at Receptional, outlines the key ad extensions you should ...
Brian Newmark shares the most common Pay Per Click mistake 06 Jan 2014
Alternative Keyword Selection After more than 10 years of doing online marketing and various aspects of reputation and branding management, I have a keen sense of alternative methods of achieving a goal. Often I am brought in by small and medium sized companies to analyze their Pay Per Click campaigns. Most have someone ...
Brian Newmark shares his Weekly Pay Per Click Insights 26 Dec 2013
If you are going to be reading this weekly blog about Pay Per Click, it is only fair that you get a sense that Brian Newmark knows something about PPC. So here is a bit about my background. I first began developing Pay Per Click campaigns in 2003. This was the very early days of Pay Per Click. I ran large national and ...
How Pay Per Click Can Help Your Business Grow 12 Nov 2012
There are many ways in which a business can market itself to better promote its products or services and Pay Per Click Advertising is one of them but before we go ahead and look at How Pay Per Click Can Help Your Business, we shall first look at what it means so as to better understand it. What is Pay Per Click advertising? Pay ...
PPC and the Restaurant Industry: Why Size Matters 27 Sep 2012
It is no secret that the restaurant industry generates quite a few search queries, so online marketing is extremely important. If you want people to find your restaurant website, there are three types of online marketing you need employ—SEO, PPC, and social media marketing. When it comes to SEO and social media, it’s all ...
Is Facebook’s Sponsored Results a Failure Already? 19 Sep 2012
Back in July, Facebook started testing Sponsored Results, a new format designed to allow businesses to buy ad spots that are displayed in its internal search results — think Google AdWords. The format went live in late August. Initially there were rumblings regarding whether the social giant was biting off more than it can ...
Can Social Network Advertising beat Search Advertising? 28 Jul 2012
As the clout of Web 2.0 is growing, advertisers are particularly getting interested in placing advertisements online. Search marketing social advertising experts are digging deeper and deeper in the quest of avenues for better advertising. Also, advent of new tools are allowing highly target specific advertisings to take place, ...
Nobody Clicks on Google Ads, Right? Wrong! 17 Jul 2012
Everyone is always talking about Google Adsense… it’s either loved or hated by web site owners. No matter your thoughts on the program, it’s still proven to be one of the most successful advertising platforms of all time. Google serves all of the ads and manages payment, all site owners need to do is place a ...
Google Adwords New Ad Formula 05 Jul 2012
When you are into ecommerce business you require a powerful approach to advertise your merchandise and develop a trustworthy online image that can acquire the confidence of your potential clients. Adwords PPC advertising is an efficient technique that produces well measured targeted traffic and gets the expected buyers with ...
PPC Basics: How Pay-Per-Click Advertising Can help your business 29 Jun 2012
“The most powerful tool that generates instant feedback and results for your website” is pretty good definition of a Pay Per click. WHAT IS PAY PER CLICK? PPC or pay per click is a mode of advertisement in which advertisers pay for an advert only when a customer has clicked on it, which is generally through an advertising ...
Top 25 Most Influential Pay Per Click Experts 14 Jun 2012
When it comes to making money online and learning what to do and what not, there is nothing more influential than following and connecting with the top players in the game. PPC marketing is no different! PPCHero.com has released their own list of the Top 25 Most Influential Pay Per Click Experts! What does it mean to be an ...
Understanding How PPC Advertising Works With Google Adwords 12 Jun 2012
Google Adwords enables marketers to have their merchandise marketed above or on the right side of search results for your desired keywords or on their biggest content network in the world. It runs on an advertising program where marketers bid on keywords and have their advertisements shown on the network program that they opt ...
Top 5 PPC Tips (part 2) 11 Jun 2012
3. Differentiate display network and search network into separate campaigns. Google Adwords by default has included the both networks in the same advertising campaign. To get the best results, you have to change the default setting. For this purpose, log into your Adwords account, search for campaign settings and signify just ...