After releasing responsive search adverts to PPC users, Google have released a new indicator to the strength of an advert, named as an ‘Ad Strength’ indicator. Here is an explanation into the new indicator and what it means for advertisers. Primarily, what the ad strength indicator does is assess how effective and good your responsive search ...
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It’s Normal for Ad Revenue to Decrease During the Summer 08 Aug 2018
As a website owner that uses to PPC as the main source of income, it can be quite worringly when you start to see the RPM (revenue per mill) decrease or, for me, the EPMV (earnings per thousand visitors). There are many reasons why you might start to make less from the likes of Adsense and PPC, with the majority of them related to you and the decisions you ...
2 Neglected Areas in Google Webmasters Search Console 11 Apr 2018
Google Webmasters search console is one of, if not the, most useful websites out there for getting an insight into the search engine optimization of your website, as well as the general statistics relating to your website and the ‘big G’: Google. You can pretty much analyse your entire website and how it interlinks with Google search inside the ...
What is the Bounce Rate and How Can You Improve it? 10 Apr 2018
When it comes to improving your website, the first place you should always look at is the statistics offered by Google Analytics. From here, you can decipher just exactly how your traffic is behaving on your website so you can learn ways to change their behavior to benefit yourself and the website. One key statistic to look at is the bounce rate. This is ...
Introduction of the Adhesion Ad – Is It Worth Using? 03 Apr 2018
Since display advertising first became mainstream in pay per click advertising, we have seen a wide range of advertising units introduced, to benefit different devices and locations on a website. The latest ad unit to come to PPC comes in the form of a unit called an ‘adhesion advert’. With this, here is everything you need to know about the ...
Top 3 Ways to Monetize a Website in 2018 13 Feb 2018
If you have a website that is generating traffic for you, then it can be generating you revenue. The more traffic you receive to your website, the likelier you are to make more money from it. There are many different ways to increase the traffic going to a website, with mainly SEO and SEM being a continuous focus for website owners. Once you have your ...
9 Ways Which Will Improve Your Adsense Revenue 24 Jan 2018
Google Adsense is used in its millions worldwide as an effective way to profit from traffic that reaches a website. With this, there are lots of people wanting to improve how much they make with the PPC program. They believe that the revenue they produce is proportional to the amount of traffic your website receives – this isn’t always the case ...
3 Tips to Running a Post-Christmas PPC Campaign 03 Jan 2018
For a lot of businesses out there, the majority of the revenue produced for the year will come during the holiday season before Christmas, simply because of the increased spending of consumers to buy gifts for family and friends. This is generally why the EPMV (earning per thousand visitors) for publishers from the likes of Ezoic tends to increase during ...
2018 PPC Trends to Look Out For 21 Dec 2017
2017 has almost come to a close and what a year it has been. With this, it is that time of year to start looking to a new fresh year, and prepare for what it shall bring. Staying on top of the trends there are in PPC as an advertiser is a good way to make sure you are utilizing all of the features of PPC and preparing yourself for changes when and if they ...
The Top 3 Ways I Make Money Online 2017 29 Nov 2017
I know there are probably hundreds and thousands of articles about how one can make money online. Most of this articles do talk about legitimate ways of making money. However, I tend to find the usefulness of them is dictated by who is writing it. For example, if I see the author has not made a success online, how much weight is there to what he is writing ...