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The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Mous, who had decided to completely dominated PPC...
If you are passionate about organic traffic or about gaining online exposure without investing in paid ads, you have heard about Google updates and...
I am sure you are going to find many articles online that highlight the importance of having certain types of plugins on your website....
When you look at where PPC was 10 years ago to now, it is quite scary to see just how much the most popular...
It has been another crazy year for PPC advertising, with many improvements and areas of innovation for both advertisers and publishers. It was only...
Artificial intelligence and machine learning is a powerful tool that is seeping its way into the advertising industry. Already, we have seen the liked...
This does seem quite counter intuitive to say that AMP is bad. I recently wrote an article outlining the main pros and cons associated...
Back at the start of August, I wrote an article explaining why it is completely natural for a website to lose revenue during the...
After releasing responsive search adverts to PPC users, Google have released a new indicator to the strength of an advert, named as an ‘Ad...
As a website owner that uses to PPC as the main source of income, it can be quite worringly when you start to see...