SEO definitely is technical; but the strategies that are used needn’t be so. These in fact relate more to human behavior. SEO is not about you; it is about your clients. Bragging and boasting about your accomplishments will take you nowhere towards your organizational success. Understanding the requirements of your customers and catering to them in the ...
Should you migrate to HTTPS after Google’s confirmation that it is now a ranking factor 12 Nov 2015
Some industry experts including smart insights – digital marketing strategist Dave chaffey would argue you shouldn’t move every page on your site without fundamental data analysis and I agree. Its of my opinion, however, that you can’t afford not to migrate if you do it correctly, especially if you have an eCommerce store. Although your ...
The Secrets of Designing A Killer Call To Action Button 01 Aug 2015
Do you think that writing a brilliant piece of ad copy is going to help your website convert more visitors? Well, you could not be more wrong. A brilliant ad copy or a graceful interface may help you engage the visitors but it is the Call to Action button that eventually does the trick. CTA button represents what actions you want your visitors to perform. ...
Free Marketing Tools from Google 24 Jul 2015
Google as you and I know it already is the world’s most trusted and smartest search engine and that being said, we can safely assume that it has tons and tons of data in its data center. But sadly enough these data are kept secret and there is no way you can have access to them.
Twitter Marketing Tips – 5 Crucial Points to Take Into Consideration 20 Jul 2015
Marketing on Twitter should not be too complicated. In fact, 30 minutes a day is enough to run a successful marketing campaign on Twitter but the problem is most marketers fail to understand this as they have to no clue whatsoever as to how to promote their brands on Twitter.
Website Credibility – Facts You Should Be Aware of 14 Jul 2015
Being Google has its perks. I mean, even if you are just half as famous as Google, you will not be struggling with the issue of credibility. But the reality is that we do not belong to that fortunate few. And probably this is the reason why we have to take on an uphill battle whenever someone lands on our website.
So what’s Your Value Proposition 20 May 2015
Do you know why some of the ugliest websites on earth manage to convert a decent number of visitors despite all the odds? They may have got everything wrong in their website but you can be sure of one thing that these websites have a strong value proposition that override all other negative aspects.
Increase conversion rate of your website – where to start 17 Apr 2015
A website that fails to convert targeted audience is as good as nothing. Just ranking high for targeted keywords or driving large number of audience to a website is not going to help a small business owner. He needs more customers and unless and until the website manages to convert more visitors into customers it is a lost cause. Conversion rate is the ...
Best Pay Per Click Networks that You should be Aware of 17 Apr 2015
Every blog owner has to come to a stage when he has to decide which Pay Per Click Network he should choose to squeeze out maximum amount profit from his blog. The obvious choice as some people like to think this way is Google Adsense. Of course, Google Adsense without an iota of doubt is the most rewarding advertising network available for publishers. But ...
7 Steps to a Digital Strategy 10 Feb 2015
The days of taking a business online and “winging it” have been over for a few years now, so why are so many digital marketing professionals still posting content without a concrete digital strategy? Smart Insights and TMF&A teamed up to create a list of steps to create a robust digital strategy with long-term goals and impact.