The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Adidas, who had ideally created a PPC campaign in order to attract web users to buying direct from themselves, rather than Manchester United (where direct would enable the profit margin of Adidas to be as large as possible). ...
Monthly Archives: October 2019
The Grand Tour – Analyse A Real PPC Campaign 31 Oct 2019
Headings 1/2/3… – Where You Should Stand On Them 30 Oct 2019
When it comes to search engine optimization (SEO), the structure you adopt for an article will play a significant role in the ranking that article achieves on search engines. Structure to an article helps crawl robots for search engines understand the content better, which helps them rank it better against contextual search ...
4 Factors Affecting Website Load Time 29 Oct 2019
The time it takes for a website to load is of huge significance and impact to the performance of it. In essence, the longer the web page takes to load, the higher the probability that your traffic will get bored and click away, resulting in a high bounce or exit rate. Reducing a website load time by even a split second can ...
How to Identify and Rectify Keyword Cannibalization 29 Oct 2019
Keyword Cannibalization happens when two or more of the posts, landing pages, or articles on your website are trying to rank for the same search query in Google. So, why is this a bad thing? Some marketers believe that targeting the same keyword on multiple pages of their website is going to improve their overall site relevancy ...
5 Tips to Maximizing Revenue with Ezoic 24 Oct 2019
When it comes to monetizing a website online, I have not found many platforms that do it better than Ezoic – what backs this up is the numerous emails I get from competitors, stating that they would even guarantee me a 10% increase in revenue for the first month, no questions asked, and still it’s not enough to lure ...
Adidas – Analyse A Real PPC Campaign 23 Oct 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Media.net, who had bid for a competitor brand name in order to take traffic away from them, as well as gain contextual traffic from Google search. The landing page was a great example of a lead capture page, being clear in the ...
Future Predictions Of AI That Everyone Should Know 23 Oct 2019
As we understand that Artificial Intelligence is extending epic assertion thorough. Artificial intelligence supports the headway of improved advancement which works basically like a human. Even brands are collaborating with such development to give redesigned the client experience similarly as stay ahead in the test. The future ...
Should You AMP Your Mobile Website? 22 Oct 2019
AMP, Accelerated Mobiles Pages, is a creation by Google to improve the load speed of web pages, by creating a simplified version of a website, that requires less load on servers. As it stands, moving to AMP seems like an inevitable move for websites. However, there are some problems with AMP that makes it not entirely appealing ...
Building a Brand on a Budget: 7 Tips for Small Business Owners 18 Oct 2019
Businesses come and go with the wind of change. Since the Great Recession, small businesses have added about 10.4 million new jobs. With them expanding the job market, small businesses are emerging; they are thriving, but sadly, the impact one carries differ from what the others do in the same market. Some cement their effort ...
Tips to Monetize a Website with PPC 17 Oct 2019
With the vast majority of website that generate traffic, the most popular way to monetize is through using pay per click advertising. It does not matter how much traffic you generate, you can customize PPC however you would like and, most crucially, it tends to be, by far, the best way to monetize traffic. However, one of the ...
Media.net – Analyse A Real PPC Campaign 16 Oct 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Mous, who had decided to completely dominated PPC search results, including Google shopping results, to gain as much traffic from the search phrase ‘iphone case’. However, the landing page had both good and bad points ...
When Should You Publish Content Online? 15 Oct 2019
One of the best known secrets to making a successful website is through making content that can be classed as ‘evergreen’. By this, this is content that will not diminish over time, making it as valuable to web users now as it will be in years and years time. The great thing about evergreen content is the consistent ...
How to Prepare for the Holiday Season in PPC 12 Oct 2019
There’s only a few weeks until Halloween which marks the start of the most successful time for the majority of businesses: the holiday season. The holiday season is the time of the year that people genuinely spend more money, namely because of the Christmas period. However, in terms of PPC, it is also a very successful ...
Mous – Analyse A Real PPC Campaign 12 Oct 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Bulk Powders, who had an advert that lacked exposure levels compared to the competition, namely from the lack of ad extensions used in the search advert. The landing page, though, was much better, that had many elements which would ...
How to Improve the Speed of a WordPress Website 11 Oct 2019
One of the most important statistics that comes with websites is the amount of traffic the website receives. Once web user are on a website, it is important to make sure they stay on the website, and this is something that often gets overlooked. For example, if a website gains 100,000 visitors a month and has a pages/visit of ...
3 Ways to Get More Organic Traffic 03 Oct 2019
Search engine optimisation – three words that can make and break a website. A successful website can be deemed as one that gains a lot of traffic. Whilst there are many different traffic sources out there, the one we all want is organic search engine traffic. The ability to gain free, contextual and consistent traffic is ...