A successful PPC campaign is often overwhelming, expensive, tedious and time taking. These are the reasons why most people quit this strategy if they fail to yield results at first attempt. But here is the ten step guide to master the art of PPC: Long-tail keywords Long tail keywords refer to three or four word phrases specific ...
Monthly Archives: March 2019
How To Edge Past Your Competitors in PPC 30 Mar 2019
Facebook Instant Articles; Let’s clear the air, shall we? 29 Mar 2019
It’s been 3 years since Facebook has made Instant Articles available to the publishers but I bet there are still many in the industry who haven’t even heard the name let alone fathom what it is. Nevertheless, we all surely understand one common thing i.e. making more money. And though not everybody writes blogs to earn ...
Thread – Analyse A Real PPC Campaign 28 Mar 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Car Parts 4 Less, who had ranked number one for paid search results, but had areas the search advert could have improved on. The landing page was also a little outdated, signifying the important of the weather seasoning to ...
What type of CPC should you adopt in PPC? 27 Mar 2019
When it comes to a PPC advertising, one element of a campaign that will impact the success of it comes with the cost per click (CPC) that you adopt. This impacts the position of your advert, quality of traffic, quantity of traffic, cost per acquisition, cost per conversion and many more statistics that are all vital to a ...
How to Prevent ‘Bloggers Block’ and Stay Fresh 26 Mar 2019
When people start out their blogging careers, it is not uncommon that they are full of optimism and motivation to write content until their fingers cramp up. This is actually the case when the majority of us start new jobs and career paths. We are excited with a new prospect and like to dive straight into the situation, taking ...
Top Web Design Trends for 2019 22 Mar 2019
The internet is flooded with new designers launch, new advancements in technology for 2019. The New Year also brings lots of changes in web design ideas too. From colors to alignments, from borders to themes and layouts, everything has been given a new look from 2018. If you want to meet the new challenges of website design ...
Should You Invest Outside of PPC for Advertising? 20 Mar 2019
When businesses, especially those online, want to promote something or gain extra contextual traffic, 9 times out of 10 they will look to PPC. A further 9 times out of 10, they will look specifically to Google’s AdWords. There is a reason why this is the case. Google’s PPC platform is a extremely effective way to ...
Buying a website: best practices to avoid getting ripped off 19 Mar 2019
Buying a website rather than building it from scratch saves you a lot of time and effort as a webmaster. You are able to see the website in its ready-to-use form, and a good website for sale will already have SEO and marketing tactics in place, as well as an established and high-quality demographic. However, as with all ...
Google Testing Black ‘Ad’ Sign in Paid Search Results 19 Mar 2019
Google is one to always look for ways to innovate and improve their PPC advertising platform. After all, PPC makes up the majority of Google’s profit – any way they can eek out performance will be a welcome addition. Not only do Google want to make more money from PPC, they also want to improve the user experience ...
Car Parts 4 Less – Analyse A Real PPC Campaign 14 Mar 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Light Finance, who had both a very well designed search advert and PPC landing page. Light Finance went down the road of a very colorful landing page, to help keep the web user’s attention on the landing page. The lead ...
Why it is Important to Research PPC Competition 13 Mar 2019
At its core, advertising has competition at its heart. Advertisers want to engage with potential customers and gain their attention instead of the competition. At its core, advertising is all about stealing potential customers from competition. PPC is a great example of this. Whether you like it or not, your adverts, for the ...
3 Ways to Transform a Blog into Revenue 12 Mar 2019
The internet can be considered a gold mine for investors. It is a bottomless pit of potential to make money from. This is actually the reason I liked blogging so much when I started it out, both in terms freelancing and creating websites – the sky is really the limit to how successful you can be. There is no upper limit ...
4 Items to Check Every Week for Google Ads Optimization 08 Mar 2019
Your Google Ads account and your car have one major thing in common – they both need regular maintenance. It’s fairly common knowledge that neglecting your oil changes will quickly ruin your car. Similarly, if you don’t regularly optimize your Google Ads account, you’ll see your performance quickly worsen. ...
The 9 SEO Trends to Watch in 2019, and What It Means to You 07 Mar 2019
The process of Search Engine Optimization is used to help customers find your website. The process is not static, and it is constantly changing with new trends and ideas. Using SEO to attract web traffic has never been more popular, or more complex in its methods. Each year, different tools and strategies change, but the ...
Light Finance – Analyse A Real PPC Campaign 06 Mar 2019
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung, looking to promote their new flagship phone: the S10. However, what was found was that the landing page for the S10 was not appealing at all, and lacked any information about the features of the smartphone above the fold ...
4 Twitter Marketing Tips for Businesses 05 Mar 2019
Twitter is an extremely effective way to send out messages to people in a quick and concise manner. Annoyingly, this is also the problem with Twitter, where tweets can get very old very quickly. Twitter’s timeline is time chronologically ordered, unlike Facebook, LinkedIn and others. This means that once your tweet has ...