The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Papier, who had a good search advert. The problem with the PPC campaign stemmed from the landing page, which seemed too specifically targeted, preventing some of the paid traffic from wanting to convert, if the products on show ...
Monthly Archives: August 2018
opodo – Analyse A Real PPC Campaign 31 Aug 2018
Benefits of SEO for small business 31 Aug 2018
Small businesses are an important part of the world economy. Every month, many new businesses come into existence, especially in this time of digital revolutions. Sadly, many of them close down before they even move past the first stage. While there can be are various reasons for the failure of a small business, one of the main ...
5 Things You Must Do in First 30 Days of Starting a Blog 30 Aug 2018
Starting a blog is a major and commendable decision which takes days, and sometimes, months to put into action. It is quite a different thing to have string of ideas in mind but to put them into action require lot of efforts and will. As a blogger, I faced ample dilemma about penning down my thoughts and time and again, it ...
3 Tips When Creating a Sitemaps 30 Aug 2018
The sitemap is unfortunately a commonly overlooked section to a website. However, it can be considered one of the most important parts to a website for a number of reasons. It allows search engine crawls to go through your content and index them to rank on search engine results pages (SERPs). They assist web users exploring ...
9 Essential Elements to a Successful Website 29 Aug 2018
Starting up and creating a website is very different to how it was back several years ago. There have been algorithm updates to search engines, improvements in technology and devices and more that have all led to websites having to adapt to best suit the web user and gain the most amount of traffic. This shouldn’t put ...
Top 5 Tools To Run A Successful PPC Campaign 28 Aug 2018
PPC advertisement and optimizing your online presence has become more profitable by using different tools that are available to users. Some of these tools are free while there are software and tools that are available in a paid version. These tools help you to make the most out of PPC Campaigns. Here are 5 tools that help you ...
5 SEO Techniques to Skyrocket Your SMM Strategy 27 Aug 2018
Social media marketing (SMM) plays a quintessential role in contemporary digital marketing. By definition, it refers to techniques that target social networks and applications to spread brand awareness or promote particular products. To put it simply, SMM is a set of activities that helps business increase awareness, boost ...
Papier – Analyse A Real PPC Campaign 22 Aug 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from eflorist, who had a below average search advert, due to the lack of ad extensions used (where all of the competition used ad extensions, such as the ratings extension, to their advantage). The landing page was an effective landing ...
3 Tips to Improve CTR of a Click Through Landing Page 21 Aug 2018
When it comes to choosing a landing page for PPC, there are many different types of landing pages you can use, dependent on the type of conversion you are looking to go after. One such landing page type is the click through landing page, where the conversion is to get the web user to click onto a link on the page, to push them ...
What to Expect When You Work With a PPC Management Firm 21 Aug 2018
Marketers and PPC management firms will agree that business people love to engage with the Pay Per Click concept, but some have been off to this venture because of financial constraints or insufficient knowledge. Although, in order to get the expected website traffic and building reputation for your business; PPC marketing ...
What Is Content Marketing Strategy and How It Can Help You in Boosting User Engagement? 20 Aug 2018
With each passing day, traditional marketing is getting more and more inefficient, and as a marketer, you know there is a need for a better way. And here comes the savior: content marketing. First of all, let’s discuss what is content marketing and what is content marketing strategy? Content marketing is a planned marketing ...
How to Improve Your Organic Results CTR 16 Aug 2018
Search engine traffic tends to be the highest percentage of traffic that websites receive across the whole internet. From my experience with my websites, I see that organic traffic can reach as high as 85%, which really does put emphasis on having good SEO. However, getting a high ranking on Google involves doing one thing, ...
The Drawbacks of Using WordPress 15 Aug 2018
If you are looking to create a website, or have one already for that matter, the chances are that you are using WordPress as your content management system (CMS), to add and remove content, as well as manage your website’s every aspect. As much as WordPress is the choice for millions and millions of people worldwide, ...
eflorist – Analyse A Real PPC Campaign 14 Aug 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Hollister, who had bid for their own brand name to create a search advert that promoted something different to the organic search result in SERPs. Although the landing page was the same as the homepage, the search advert made clear ...
How to Run a Successful Facebook Ads Campaign 14 Aug 2018
Want to use Facebook ads? And do you want to up your Facebook ads campaigns? If your answer is yes then you’ve come to the right place. Facebook is the perfect place for small businesses which use paid advertising without the risk of losing a lot of time and money. In this article, you’ll find eleven ways to create an ...
8 SEO Tips to Successfully Launch Your Product in a Global Market 13 Aug 2018
SEO or Search Engine Optimization plays a crucial role in the success of your e-commerce website. Especially, if you have a localized website which you want to make popular in the global market, your website needs to go through some very important steps to deliver the expected sales. While traditional and international SEO is ...