Marketing is evolving so rapidly that even Don Draper would have trouble keeping up with it. Okay, that might be an exaggeration, but let’s face it, us mere mortals can’t compete with the advertising chops of the man at the helm of Sterling Cooper. Over the past decade, a whirlwind of tools, technologies, and platforms have ...
Monthly Archives: July 2018
Secrets of Professional SEO Writers 31 Jul 2018
7 SEO Steps for Higher Search Ranking on Google 30 Jul 2018
Have you ever wondered why your webpage is not ranking well on Google? You published a webpage, waited for months, and still yet to see the shadow on Google’s search engine for your target keyword. Hmm.. Something must be wrong.. Well, to rank higher on Google, there are some actions you need to take to make it happen. Here ...
Why it is Important than ever to use AdWords for Local Businesses 27 Jul 2018
The primary challenge for any local business is to figure out a strategy to outsmart their competitors. Imitating the marketing tactics of the big global brands will not bring in the desired results and help your effort for gaining promising publicity in the local arena. There is a need for a different promotional game plan for ...
4 Reasons Why Pay Per Click Ads Work for Small Budgets 27 Jul 2018
There are a thousand ways and maybe more to enhance the revenues and profit. Any organization, small or big, attempts to make their product or service more popular among consumers and this is a continuous process. What matters the most is how you walk through. Reaching to potential customers online is a necessity today. Digital ...
3 Vital Elements for Creating Google AdWords Landing Pages That Convert 25 Jul 2018
The end-goal for any successful Google AdWords campaign is a conversion. But in order to achieve this objective, there are often 2 stages that are required in order to get there: The Advert – This encompasses the keywords, ad copy, extensions and more. It sparks interest and wins the click if the viewer wants to know ...
Why SEO Should Form the Building Blocks for your Future Success 24 Jul 2018
Search engine optimization (SEO) is the key to having a successful business these days. Entrepreneurs from all around the world now depend on SEO for marketing. A good, solid digital presence ensures return on investment, as well as a sound inflow of clientele. Whether it’s a clothing store or a pesticide company, people in ...
Will GDPR Affect PPC Advertising? 19 Jul 2018
Source: freepik.com The recent introduction of the General Data Protection Regulation (GDPR) has ushered a new era of data security and privacy. Many people hail it as an ultimate triumph over the dark forces, but is such a notion premature? Well, rules are indeed harmonizing, businesses are revising their models, and search ...
Benefits of Social Media Marketing 17 Jul 2018
Nowadays people spend more time on social media networks rather than traditional websites. Face to Face conversation has made a shift towards social networking ecosphere. Social media networking sites have also responded well to this demand of the people and thus making necessary updates to lure in more users to use their ...
Why Do Fast Food Chains Have the Best Social Media Strategy? 16 Jul 2018
Major fast food chains, most notably Wendy’s and Arby’s, have been getting a lot of attention lately for their social media marketing strategies. Wendy’s is funny and sometimes snarky toward their competition, while Arby’s speaks to gamers and “nerds.” But what is it about these strategies that are so effective? ...
Hollister – Analyse A Real PPC Campaign 12 Jul 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Car Finance 247, who had a well optimised search advert, at the top of paid search results, with a really clear and effective hybrid landing page between a lead capture and click through page. A brand of clothing that is known for ...
5 Tips for Back to School PPC Campaigns 11 Jul 2018
Although it is only the start of July and schools will have just started to break up for summer holidays, it is a good time to start to think about back to school campaigns, since such a move will gain a lot of momentum in under a month. Back to school campaigns can be extremely successful, especially since there is always a ...
4 SEO-Improving Myths Debunked 10 Jul 2018
SEO is constantly evolving, mainly due to the algorithm updates from Google, with examples from the likes of Panda and Penguin. This means it is vital to the success of websites to keep up to date with what performs well, in terms of SEO and getting to the top of search engine results pages (SERPs). The problem stems that ...
The Importance of Having Micro Goals in Google Ad Campaigns 10 Jul 2018
Although Google just announced a re-branding of Google Adwords (which you can read about here), the features of the advertisement platform will remain essentially the same. The re-branding and efforts are designed to help advertisers simplify their strategies and maximize results. Macro Goals vs Micro Conversions When business ...
Top 6 SEO Tools For Improving Your Website Ranking 09 Jul 2018
As technology is becoming more advanced, developers are now incorporating the latest technology in search engine platforms so that users can find what they are looking for as search engines will know what results to display and how they should be displayed. Users often tend to click on the first few links because they consider ...
Are Programmatic Ads the Future of Display Advertising? 06 Jul 2018
Advertising is a great way to market a business and drive in more customers, more awareness, and more fans. Depending on the budget, you can advertise your brand or your business or several social media channels, on third party blogs and websites and of course, on search engines, such as Google, Bing, and Yahoo Search. ...
Top WordPress Tools to Automate Tasks and Save Time 06 Jul 2018
We all know how easy it is to create websites using WordPress only. One of the most popular blogging platforms, WordPress functions well for both personal as well as business purpose. However, creating a website is one thing but running it completely another, especially if your website is prone to receive a lot of visitors, ...