Creating a mobile app is easy but developing an engaging and highly interactive mobile app is not an easy task by any means. It is more than just bring a new and exciting idea to the table and then asking the developers to develop something awesome based on that idea. The app has to behave in such a way that can entice and ...
Monthly Archives: July 2018
Tips to Increase Mobile App Engagement 05 Jul 2018
Car Finance 247 – Analyse A Real PPC Campaign 05 Jul 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Match, who had a very effective search advert. Be this as this may, the landing page was a huge let down, for the simple fact that it produced an error, relating to a problem with Match’s servers. This would have made all ...
Avoid These 14 Pay Per Click Mistakes 04 Jul 2018
As much as there is plenty of information and help out there to make sure mistakes are not made in pay per click advertising, it is still far too common for my liking to see campaigns making mistakes and, sometimes, obvious ones at that too. My ‘Analyse A Real PPC Campaign‘ series on PPC.org has many examples ...
How to Create a Clickable PPC Search Advert 03 Jul 2018
When it comes to a PPC campaign, one of the main objectives of the search advert is to get a click onto it from the web user. A click onto an advert illustrates that the web user is interested in the contents of the advert, and wants to know more about it, possibly leading to a conversion. However, the problem stems with what ...