A major element to every website is the domain name that points to the servers of the website. A good domain name for a website can bring some great benefits to a website, whilst a poor one will make it extremely difficult for the website to gain any traction to being successful. Not only does a domain name play a big role to ...
Monthly Archives: June 2018
6 Tips to Buying a Domain Name 12 Jun 2018
How Data Can Fuel Your Content Strategy 12 Jun 2018
A by-the-book approach to marketing content may not have much audience impact. Some of your content is bound to fail. But you can increase the odds of success by tracking its effectiveness. Data should be used constantly to refine your content strategy. Why Data is Essential Most marketers are still unclear on what works and ...
5 Ways to Use Social Media to Boost Your SEO 08 Jun 2018
Between 2010 and 2014, what we know about how social media affects SEO has changed. At first, an interview with Google published by SearchEngineLand.com revealed that Google used links from sites such as Facebook and Twitter to determine page rank. Four years later, during a video, Google engineer Matt Cutts said that social ...
HSBC – Analyse A Real PPC Campaign 07 Jun 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Alton Towers, who had targeted those looking for holiday packages during a specific week – May half term (for schools). The problem is that those that did not having children and still wanted to go away would have found the ...
Pros and Cons to Bidding on Brands in PPC 06 Jun 2018
An interesting part to PPC advertising, with the likes of Google, is that there is no copyright on advertisers bidding on brand names – it is a ‘free for all’. This makes things a little complicated, since brands are a crucial part to businesses which are commonly searched for. For this reason, bidding on ...
4 PPC Terms Explained 05 Jun 2018
For newcomers who are looking to use pay per click advertising to gain traffic to a specific landing page, getting to grips with everything that PPC offers can seem quite daunting at first. After all, there are many ways you can optimize a PPC campaign and there are many things to a campaign that you should understand before ...
Keyword Optimization Mistakes That You Should Avoid 01 Jun 2018
Here Are the Major Keyword Optimization Mistakes That You Should Avoid Every website, new or old wants to rank on Google. There is only one way to get this done. The answer is pretty easy and direct. Yes, there’s only one way to do it and it is none other than SEO. And when it comes to SEO, it is also understood that the ...