Here Are the Major Keyword Optimization Mistakes That You Should Avoid
Every website, new or old wants to rank on Google. There is only one way to get this done. The answer is pretty easy and direct. Yes, there’s only one way to do it and it is none other than SEO. And when it comes to SEO, it is also understood that the keywords that make up the content of your website are what makes it convenient for people to find your website through search engines.
After all, it is the keywords that drive traffic towards a website. But, how sure are you that you have found and are using the right keywords? Finding the right keyword is not as easy as it looks. It takes a lot of work, an in-depth knowledge of search engines and what your audience might be searching for. In the beginning, you can never know for certain, if you have picked the right keywords. However, over time you get a clear idea of the results, the audience and if the keywords perfectly suit your needs.
Though, there are some keyword optimizations mistakes that you should avoid to make sure that your page ranks higher on search engines. Let’s take a look at what they are.
Not Performing a Thorough Keyword Research
Performing a thorough keyword research is not a piece of cake. We don’t put in a lot of efforts, because we think that we know what the audience is going to search for. Wrong! Picking a keyword means knowing your audience, the words they use and the terms they usually search for. Make sure, that at the end of your research you have a list of keywords that you would like your page to rank for. It is one of the best tips for selecting keywords and this helps when you want to update your page and keyword as your audience and business needs change.
Using Keywords That Are Not Practical
When you use keywords, make sure that they are relevant and realistic as possible. Just putting in keywords is not going to drive traffic towards you. Your audience also has to be searching for the same thing. In such cases, it is advisable to use words and language that your audience is using. Similarly, your keywords need to be practical. You can’t use keywords that your audience is using when you are new to the business. The audience will prefer your competitor who has been in the business for much longer. Instead, you can choose to use long tail keywords which are comparatively easier to rank for.
Using Misleading Keywords
When you use keywords that you want the page to rank for, it has to relate. You can’t randomly pick out keywords just because the audience is searching for it. Misleading keywords can cause one major problem for your webpage- High Bounce Rate. Yes, seeing your page having a high bounce rate does not sit well. But, don’t worry! There are amazing ways through which you reduce your website’s bounce rate. However, try avoiding irrelevant keywords completely, and opt for keywords that are relevant to your page.
Differentiating Between Singular and Plural
Did you know that checking the singular and plural form of your keyword holds a lot of value? For example, you own a website for televisions. So, should your keywords be something like ‘HD TV’ or ‘HD TVs’? Even for long tail keywords, are you supposed to opt for ‘best 4K TV in 2018’ or ‘Best 4K TVs in 2018’? Yes, adding a single letter to your keyword could make a world of difference for your webpage. Choosing the singular or the plural form could make all the difference. You need to make sure that you check what your audience is searching for. To help make a decision, you can use Google Trends. It is one of the useful SEO tools that will help your business. With this tool, you can understand and narrow down on whether you should opt for singular or plural keywords for your webpage.
Opting For Keywords No One Is Searching For
The whole purpose of having a page and optimizing it with keywords is so that your visibility increases and people find you instead rather easily. But, in the merry-go-round of trying not to use the same keywords as your competitors, don’t opt for keywords that not a lot of people are looking for. There is no point in using such keywords when you are not going to drive a lot of traffic towards you. As mentioned above, you can opt for long tail keywords instead. Even though you gain less traffic, but the chances of this traffic to turn into potential buyers is slightly higher. And that’s what the purpose is, right? So, make sure you are not using keywords without any traffic.
The Final Say
Finding and executing the right keywords takes a lot of time and effort. The right keywords are the first step you take for optimizing your webpage. Messing up with this will only mess up with the entire process. It may seem daunting at the first glance, but it certainly isn’t. Do not rush the process, if your true intention is to get your webpage to rank higher on search engines. You can even hire a professional SEO Services company that will take care of making sure that your page ranks higher on search engines so that you can solely focus on your other business activities.
Author Bio:
Ruturaj is the CEO and Founder of Nethority and Pricekart. He is an energetic Digital Marketing professional with integrated marketing experience in the B2B & B2C domains.
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