The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Now TV, who had targeted web users that searched for Now TV, but, instead, misspell the brand name, causing unrelated results to appear. After clicking on the advert, the click through landing page was simple and colorful, ...
Monthly Archives: June 2018
Match – Analyse A Real PPC Campaign 28 Jun 2018
5 Ways to Get More Local Customers in PPC 27 Jun 2018
For many of the businesses that use PPC they will be local businesses looking to keep up to date with technology, targeting those online. The great thing about PPC is the fact that you can target local customers online. This is great for many local businesses, such as a florist, where the attraction to advertise to people ...
Seven SEO Tips for Ecommerce Success 27 Jun 2018
It’s all well and good having a savvy ecommerce store full of great products, but you won’t be getting any sales if people can’t find you. Search engine optimisation (SEO) is important for improving the visibility of your store in search engines. The higher you rank in the results, the more potential customers will ...
Choosing Between SEO and PPC in 2018 26 Jun 2018
There has been a long debate as to what is the best way to go about generating traffic online. Pay per click (PPC ) advertising can provide contextual traffic quickly and easily, but at a price. Search engine optimization (SEO) can do, near enough, the same, for free, but at a time cost. The debate is always constantly evolving ...
Lesser Known but High-Quality Yoast SEO Alternatives for WordPress SEO 25 Jun 2018
Search engines play an extremely crucial part in bringing organic traffic, leads, and customers for any website. A high-ranking page can easily pull in thousands of visitors at any given date. And that’s why site owners are constantly on the lookout for ways to improve their website’s SEO rankings. However, for WordPress ...
Tech Trends Influencing Education Industry in 2018 22 Jun 2018
We have already stepped into 2018. The prediction of trends influencing education and learning sector is not as simple as it may sound. Rapidly growing and advancing technologies and devices are playing significant roles in each and every industry. Education sector and especially, eLearning, is no exception here. Most of the ...
Now TV – Analyse A Real PPC Campaign 21 Jun 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Marks and Spencer, who had a well optimized search advert, although not ranked first. The landing page had both good and bad points to it, making clear that it could have been improved. One market that is booming, and looks to ...
How to Conduct a Competitor Analysis in PPC 20 Jun 2018
An important stage, when it comes to creating a PPC campaign, comes with understanding what the rest of your competition are doing, and how best to compete against them. Competitor analysis should always be conducted and allows you to maximize the potential of your own campaign, if you know what competitors are doing and how ...
5 Ways Web Hosting Impacts Your Online Business 20 Jun 2018
When setting up a website, most business owners don’t put enough time and effort into choosing a reliable web hosting service. Instead, they go for the most affordable option, pay them a monthly fee, and go on their merry way. However, this not a good idea. Choosing an unreliable provider may hurt your SEO efforts, website ...
How to Find a Niche Sector to Create a Website For 19 Jun 2018
One of, if not the, main element that determines the success of a website starts with what the website is about: the sector or niche that the website is targeting. If you choose the wrong sector/market to base your website around, then it should not come as a surprise to see your website struggle to gain traffic and ...
A Comparison between Google Shopping Vs Google AdWords 19 Jun 2018
Boost the exposure of your products on the web by using the fastest growing search engine, Google. This is done by placing highly visible ads related to the product category being searched in the Google search results page. This creates an easy route for purchase. Choice of PPC Ad It is often difficult to choose a pay per click ...
Leveraging Data to Improve Marketing Results 18 Jun 2018
With all the advancements in marketing technology of late, more and more marketers are focusing on how to leverage data to improve marketing results. When marketers use data to guide marketing choices, it benefits the brand in several ways. Here are some of the top benefits you’ll experience when adopting a data-driven ...
SEO vs. PPC – What’s the ideal choice for businesses with tight marketing budget? 15 Jun 2018
In today’s digital world, search engine marketing is a crucial part of any business strategy. Stats provided by Jupiter Research show that 81% of users find their desired destination through a search engine like Google. However, one debate that always surrounds SEM is whether targeting your customers through ...
7 Ways of Earning Your Website Visitors’ Trust 15 Jun 2018
Your landing page is the front door of your store; the main thing that customers will use to decide whether or not to continue and buy something or whether they will head off to another site. Landing pages run a fine line between enticing people and giving enough information to be trustworthy. Although many people think ...
Marks and Spencer – Analyse A Real PPC Campaign 14 Jun 2018
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from HSBC, who had an effective search advert, crucially ranking #1 of paid search results, considering there was a ‘People also search for’ box just below it. However, the landing page was a little disappointing, with areas that ...
4 Reasons Why Should Always Conduct A/B Testing 13 Jun 2018
When it comes to determining how to optimize something, the first and best way to go about optimizations is through AB testing. This is achieved through conducting two identical tests, whilst changing only one variable from test A to test B. From this, results will signify the impact of changing the variable had through ...