Since you have to run a business successfully, PPC management can keep you busy all the time. PPC campaign is not about working hard, but it is all about working smart. You need to be smart enough to free your time to make your business successful and look after your clients. PPC campaign is the best way to market and advertise ...
Monthly Archives: April 2017
How To Make Your PPC Campaign Successful 28 Apr 2017
Bellroy – Analyse A Real PPC Campaign 27 Apr 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Formula 1, who had a very well designed search advert that made use of the fact it was the ‘official’ Formula 1 company, using trademark and copyright symbols where appropriate. However, the landing page was one of the ...
3 Tips to Make Money from Affiliate Marketing 26 Apr 2017
Although PPC can be considered one of, if not the, most used advertising platform online, affiliate marketing is still a great platform to make money from. Affiliate marketing works by directing traffic to buying products or services, for which the person who sent the traffic that ended up buying the product/service gains ...
Should You Use a Google Adsense Certified Partner? 25 Apr 2017
For the vast majority of websites out there, Google Adsense will be the number one used advertising platform to monetise the traffic that is directed to a website. There are many reasons for this, such as the wide and contextual range of adverts Adsense can show due to the millions of AdWords users and the fact it can change ...
2 Major Pitfalls Of PPC Management To Be Avoided 25 Apr 2017
The concept of digital marketing has provided businesses of different sizes enough options to compete in the market. Even the small businesses are finding it easier to promote their services and products through the online medium, without investing much in the process. Digital marketing also provides a better attribution ...
Formula 1 – Analyse A Real PPC Campaign 20 Apr 2017
The last PPC campaign that was analysed in the ‘Analyse A Real PPC Campaign’ was from CarFinance247, who had a good search advert (with some areas of improvement) and an extremely effective landing page, which had many features adding to enticing the web user into a lead capture. With the Bahrain Formula 1 Grand ...
3 Frustrating Problems of Getting Like4like and How to Overcome Them 20 Apr 2017
Instagram is a photo sharing application with millions of users. Since being launched in October 2010, it has undergone several changes. First it was developed for iPhone and 2 years later, it was adopted for android devices. In April 2012, it was acquired by Facebook and in June 2013, support for video was added. The millions ...
5 Elements to Include on a PPC Landing Page 19 Apr 2017
The landing page of a PPC campaign is commonly the area of the campaign which will ‘make or break’ it. By this, it is the last element of a PPC campaign which is also where the conversion by the web user takes place. For this reason, it can be considered one of, if not the, most critical element to a PPC campaign. ...
3 Potential Reasons Behind Your Website’s Traffic Drop 18 Apr 2017
For all those that own a website out there, at the back of your head, no doubt, will be the scenerio where your website will suddenly lose all traffic, making your website worthless. This is commonly why a website which makes the same profit per year is often worth a lot less than a business that makes exactly the same profit ...
The Top 3 Tools for Researching Keywords 14 Apr 2017
Content marketing is constantly evolving, but one challenge still rears its head: keyword research. To many people, keyword research is not anything that should be troublesome. However, if you ask many of the established marketers out there, this is where everything starts to fall apart or pick up, depending on how well one ...
CarFinance247 – Analyse A Real PPC Campaign 13 Apr 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung to promote their new flagship phone of 2017: the Samsung Galaxy S8 (and S8 Edge). What we found was that, as expected, the PPC campaign was a brilliant example where the search advert had many effective elements to entice ...
Conversion Rate Optimization: Convert Your Potential Customer into Buyers 12 Apr 2017
Why is conversion rate optimization essential? Conversion rate optimization is the key to converting a higher number of visitors to paying customers. Apparently, you have done whatever steps are necessary to maximize search engine optimization. You have invested in advertisements, and your traffic sites are showing steady ...
When to Choose SEO over PPC and Vice Versa 12 Apr 2017
When it comes to generating traffic online, most people will turn to two methods: search engine optimisation (SEO) and pay per click advertising (PPC). Each method has their pros and cons but, from reading such an article, it could be difficult to still decide over which method is the one you should pick to generate traffic. ...
How to Tell if Google is Penalising Your Website 11 Apr 2017
Every so often, Google updates the complex algorithm that are used to rank websites on their search engine in order to improve the user experience when using Google’s search engine. With this, some websites will be promoted on the search engine while others will lose ranks, for numerous types of reasons, and become ...
Site Search: Increase Your Conversion Rate by Adding just one Simple Tool 11 Apr 2017
When you’re selling products or services online, there’s one bottom line: sales. That means that it’s not just important to get visitors to your site; you need to get they to buy. In fact, conversion is, arguably, even more important than traffic. Ten visitors that make a purchase are more valuable than 100 ...
Blogging Made Easy: A Comprehensive Guide to Blogging in 2017 10 Apr 2017
Are you thinking of starting your own blog? There is no need to be in two minds about it because these days everyone seems to have a blog of their own. Some have personal blogs while others have official blogs focusing on professional acceleration. However, not all blogs seem to be successful. Some blogs are lacking in purpose ...