Since the time that Facebook first released Facebook Flyers, Facebook Ads became one of the biggest online advertising platforms. Each year, Facebook Ads become more expensive due to an increase in the number of businesses that use the tool to upgrade their strategies and sell their brands. Inevitably, the importance of ...
Monthly Archives: April 2017
Hit Click: Tips on How to Effectively Boost Facebook Ads CTR 07 Apr 2017
Samsung Galaxy S8 – Analyse A Real PPC Campaign 06 Apr 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Waitrose Cellar, who had, on the whole, a good search advert and a good landing page, which was a click through landing page to allow the web user to find the type of wine they were interested in. It’s be an eventful week in terms ...
How to Increase the CTR of Paid Search Adverts 05 Apr 2017
For many PPC campaigns out there, a factor that will determine just how successful a campaign is at gaining conversions at an affordable price will be the click through rate that is achieved from the PPC search advert. The click through rate (CTR) not only provides a campaign the ability to gain lots of traffic (or not a lot of ...
How to Get Your Content Onto Google’s Feature Snippets 03 Apr 2017
The way Google has looked over the last ten years has pretty much stayed the same, all exempt small minor changes here and there. One change that has occurred, on the whole, a little unnoticed (possibly because it works so well), is the introduction of feature snippets. Feature snippets are snippets that appear at the top of ...
Tips to Create Super Optimized Content 03 Apr 2017
Optimized content on the pages of your site is the foundation for any successful SEO campaign. It’s simple; if you don’t have optimized copy you won’t perform for your keywords. There’s no definitive way to create perfectly optimized copy, but there are best practices to help you get close. As with all things SEO, I ...