When it comes to creating a new website, one of the top priorities on your list of things to do should be to purchase a domain name for your website. For the majority, there are two paths to choosing a domain name. You could choose a ‘discoverable’ brand name which contains keywords which relate to your website ...
Monthly Archives: January 2017
Why Choosing the Right Domain Name is Critical 31 Jan 2017
Examples of visual elements bloggers can use to improve their content 30 Jan 2017
Words are powerful. Alone, they can elicit all manner of emotions and encourage readers to act. However, combine them with visuals, and words become even more influential. As a blogger, you want to be influential; you want to draw in an audience that consistently checks back for your latest thoughts and advice. Doing so ...
GoDaddy – Analyse A Real PPC Campaign 26 Jan 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from CarWow, who had surprinsgly surpassed OEM’s PPC campaigns to reach the top spot for paid search results for the search phrase, ‘buy a new car’. As well as this, the landing page was a brilliant example of how one ...
Pros and Cons to Native Advertising 25 Jan 2017
Over the last few years, we can all agree that the way people have promoted things has changed with the introduction of native advertising. Native advertising is a seemingly new form of advertising which resembles regular content on a website. However, the content is sponsored where the content has the aim to promote whatever ...
Two Websites Every Blogger Will Find Useful 24 Jan 2017
The internet is an amazing place for bloggers to find resources to help them create and run websites. But, as we all know, the internet is a vast place with millions, if not billions, of articles out there. Therefore, trying to find resourecs that will actually benefit bloggers can sometimes be compared to finding a needle in a ...
7 Reasons Why Outsourcing SEO is a Good Idea for a Small Business 24 Jan 2017
Exposure across multiple digital platforms is one of the main requirements of any small business. Getting more and more traffic is the main focus of any website. Revenue that is generated by any website is directly proportional to the traffic that it garners. How much traffic a website generates is nothing but the end product ...
5 Brilliant Resources for Logo Designers 23 Jan 2017
A logo design is the area of expertise and creativity which is an essential aspect of branding. A well-designed logo is an important part of creating a unique brand identity and active engagement with the stakeholders. Designing a logo is not an easy task, a professional logo designer blends his creativity, uniqueness, and ...
Carwow – Analyse A Real PPC Campaign 19 Jan 2017
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from David Lloyd, who had created a campaign to get those looking to get fit for the new year to sign up at their gym. As much as it was good, it did not advertise the numerous facilities David Lloyd offered – it focused only on ...
6 Questions Ask Yourself Before Implementing PPC Campaign 18 Jan 2017
6 Questions Ask Yourself Before Implementing PPC Campaign Pay per click (PPC) campaign can have both positive and negative impact while promoting a business. Especially, when running low on marketing budget, you have to ensure that all the queries surrounding PPC campaigns have been solved before the actual implementation. It ...
What Should New Website Creators Focus On First? 18 Jan 2017
When you first decide to take the plunge and build yourself a brand new website from scratch, it can be quite daunting what you should focus your efforts on. Afterall, many people that first create websites do so as an individual project so managing the time you have at your disposal is crucial to kick starting your website. ...
Five Effective Content Management Ideas That Businesses Can Implement 18 Jan 2017
It can be quite difficult for businesses to create content for their social media accounts consistently, even though it is very important for them to interact and engage with their target audiences. Of the various alternatives available, Instagram has emerged as perhaps the hottest platform for businesses. It has witnessed a ...
How Did I Double My Website’s Pages/Visit and Reduce The Bounce Rate? 17 Jan 2017
If you keep up to date with PPC.org, you will have read a very interesting article last week which looked into Ezoic, the certified Adsense partner, who claim to improve websites’ earnings from 50-250%. After using them for the past few months, it turns out that they have improved one of my website’s earnings by ...
How to Start Using Off Page SEO 16 Jan 2017
You’ve heard so much about off page SEO (Search Engine Optimization). GOOD: Guest blogging rocks. BAD: Backlinks are evil. But wait, one of the main purposes of creating a blog on someone else’s site is so that it will backlink to your site. Wouldn’t that mean that there is a contradiction between the good and bad of it ...
Ezoic Review 2017 – Everything You Want To Know 13 Jan 2017
Over the past few years, I have had some experience with using Ezoic as the main source of income for one of my websites: AskWillOnline.com. It looked a very promising program to use that claimed to significantly improve the revenue your website produces from advertising. However, I did not have the best of experience with ...
Damage Control 101: Learn How Your Brand Can Survive Social Media Backlash 13 Jan 2017
The advent of social media has irreversibly changed communication. Not only has it made access to information faster, it has also blurred the communication lines that divide brands and consumers. Now, companies have a closer, more personal way of reaching their target market, and consumers have an easier time keeping track of ...
7 Myths Busted About Responsive Web Design 09 Jan 2017
We are all well aware of responsive web designs and know how it has benefitted us. The incredible growth of mobile devices such as mobile phones and tablets have created a need of having a mobile friendly website for your business. A mobile friendly website is going to help the users to explore and get their information ...