Written by Charlie Brown By their own admission, Google considers content and links to be the two biggest factors in determining its search results. While it is evident that content that is good will attract links and that links play a big role in improving both the popularity and visibility of the content, not all content ...
Monthly Archives: October 2016
Content Attributes That Make It Linkable and Promote Sharing 10 Oct 2016
OnePlus – Analyse A Real PPC Campaign 06 Oct 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from OnTheMarket.com, who had a very good search advert and a relatively good landing page which followed off from where the search advert finished – the only bad point was that the landing page could have been more optimised for ...
SEO and PPC working together 06 Oct 2016
Written by Izabela Wisniewska SEO and PPC – there seems to be a lot of debate as to which one is better. However, personally I don’t think it’s matter of choice. From my experience, the most successful digital marketing campaigns are these which combine multiple traffic sources, organic, paid and social. ...
5 Ways to Keep Your PPC Expenses Down 06 Oct 2016
When pay-per-click was first invented, it seemed to be a miracle worker for driving conversions and taking care of your ad campaigns. Though many businesses were successful in their PPC campaigns, more found it to be a big money eater, particularly as time went on. The cost per click went up almost $0.60 in the span of three ...
How to Increase Active View Viewable in Adsense 05 Oct 2016
For Adsense, in recent years, there has been a migration from using the cost per click (CPC) and click through rate (CTR) to revenue per mille (RPM) and active view viewable. Now, in the olds days, it was quite easy to find ways to increase either the CPC or CTR and, although nothing has changed what makes web users click on ...
Search Adverts To Be Introduced on Apple’s App Store 04 Oct 2016
For anyone that uses any sort of mobile device from Apple, be it an iPod Touch, iPhone or iPad, you will have, at some point, interacted with the App Store to search for and download apps to your device. Since the app store was first created, the way you could search for applications to download has pretty much been the same. ...
7 Dynamic Digital Signage Content Creation Tools 03 Oct 2016
To grow your business and to build your team’s culture, you should leverage the power of digital signage via use of visual content. The content has to be right and able to attract attention fast. Dynamic digital signage content is important for businesses that experience changes in models and products sold. These changes are ...