If you have some spare time, you can make money using the internet. And you don’t even necessarily have to sell anything. You don’t have to have objects or services for sale, and you don’t even need to push any sort of digital sales through your sites either – you simply need to understand a few basics ...
Monthly Archives: October 2016
Efficient Ways To Make Passive Income On the Web 28 Oct 2016
Google Pixel – Analyse A Real PPC Campaign 27 Oct 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Dropbox, who had, what seemed like, a great search advert. However, the campaign was let down by the poor targeting of it, where web users would have clicked onto the landing page for either personal or business reasons. But, the ...
How to Do Competitor Analysis to Grab the Local Market Online? 27 Oct 2016
Written by Selina Jenkins Understanding where you stand against your competitors is the first step toward success. Unless you know where your site is in the SERP, you would never know the amount of effort you need to give in, and that too in which areas, in order to beat your competitors. Hence, the first step starts with ...
Google Unveiling New Click-to-Message Ad Extension 26 Oct 2016
Google is at the forefront of innovation in PPC advertising with both their programs: Google AdWords and Adsense. Their latest big change came in March where they removed the right hand side adverts altogether and added an extra space on paid search results above organic results so that a maximum of four adverts could now ...
Dropping RHS Adverts in AdWords Increased CTR 25 Oct 2016
Around the start of March 2016, Google made an innovative change to the way adverts for Google AdWords appear on their search engine results. Instead of having three adverts appear above organic results and and smaller adverts appear as a separate sidebar to the right of the search results, Google opted to remove the right hand ...
The Profitability of Facebook Ads 25 Oct 2016
Written by Meredith Boll If Facebook Ads will be part of your social campaign strategy this holiday season, you’ll want to make sure you’re getting a solid return on your ad spend before you finalize your holiday marketing budget. When it comes to Facebook advertising, it may not be as effective as you think. The ...
6 Important Things to Look for When Hiring a Houston SEO Expert 24 Oct 2016
Written by James Martin Contrary to popular belief, search engine optimization is not as straightforward. This is a dynamic field and it is up to you to know what works, what other people are doing and which strategies are based on myths and so on. More often that, because of the many SEO requirements, some marketers only use ...
Boost Your Business Website With A/B Testing 21 Oct 2016
You have heard a lot about A/B testing, and how it is helping small business organizations increase revenue and business from their websites, but chances are that you have never done it before. It is strange that we have been attending seminars, listening to keynote speakers, reading inspirational books on how to increase ...
Dropbox – Analyse A Real PPC Campaign 20 Oct 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from VoucherCodes, who had targeted for top spot of paid search results with this search advert and also had a very well optimised landing page with an easy-to-use search bar taking the prime central location of it. With storage of ...
Using the Site Link Ad Extension in PPC Tips 19 Oct 2016
Ad extensions are a great innovation to pay per click advertising since they provide advertisers a whole range of new ways to get the web user to interact with their search adverts and lead to a conversion. However, it is not always the best idea to use lots of ad extensions all at once and some only suit certain search adverts ...
Techniques that generate leads via social news feeds 19 Oct 2016
Written by Rehman The social news feed is considered an oft-untapped resource when it comes to building leads for your business’s page. Every day, billions of users worldwide check their Facebook, Twitter, Instagram, and Linkedin pages with startling regularity. To tap into these users and initiate the conversion process, ...
4 Dos and Don’ts with PPC Landing Pages 18 Oct 2016
Pay per click landing pages have arguably one of the most important jobs in a PPC campaign. It is the point of the campaign where the conversion takes place. For this reason, I like to refer to it as the ‘last domino to fall over’ for a conversion to take place. With this in mind, here are some important do’s ...
VoucherCodes – Analyse A Real PPC Campaign 13 Oct 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from OnePlus, who had a very effective landing page and a search advert that was, on the whole, good too (although I felt it may have been better by swapping part of the description with the title). Discount codes and voucher codes ...
3 Hosting Tips For WordPress Websites 12 Oct 2016
When it comes to creating a new website from scratch, you may use Blogger. But, for the vast majority, the open-source WordPress platform would be the desired choice to go for. Unlike Blogger which provides free unlimited hosting from Google (well, they own the hosting so it is still not preferably for many bloggers), you will ...
3 Effective PPC Landing Page Elements to Include 11 Oct 2016
Landing pages are such a crucial element to a pay per click campaign for the simple reason that it is the point of the campaign where the conversion will take place. You could have attracted the most contextual traffic to your landing page. However, if your landing page fails to impress, you will have just paid for traffic ...
Important Guide to navigate the salesforce set up and configuration process 11 Oct 2016
Written by Sujain Thomas There are many advantages to be realized from implementation of salesforce knowledge within your organization; from readily accessible information across the organization to easy monitoring and evaluation and customer engagement through content creation and sharing. Once you have decided to implement ...