Written by: Abhilash Tyagi Having a well-designed and attractive website is only half battle won. You also need to market your business, products and services to expand and grow in digital space. You need to devise and implement a marketing campaign that boosts your presence across channels on the internet. The campaign has to ...
Monthly Archives: January 2016
How PPC Management Services Help Your Business Realize Its Marketing Goals? 29 Jan 2016
Creating an Effective Online Customer Survey 29 Jan 2016
To understand the customer’s interest in your new products or services it is very important to create online surveys. Today, there you can find many software solutions for the purpose. While some of these tools are subscription-based, the others are absolutely free. You can easily come up with surveys that you can use to ...
Defining your SEO content needs – 3 Methods you can try! 29 Jan 2016
Almost all businesses have their own websites. However, are all these websites successful? Probably not! So then why is it so? Well, the main factor that determines the success of your website is your content. Hardly a few of us are aware of the kind of content we need to put up on our websites to make them popular in the ...
Pure Gym – Analyse A Real PPC Campaign 28 Jan 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was Compare The Market, who had both strong and weak areas to their PPC campaign – the advert was cluttered in the description area but the landing page was solid and pleasant to look at with it clearly being a click through landing ...
Save PPC Budget By Including Negative Keywords 27 Jan 2016
So here is a little mini-series that will look into ways you can save money on your PPC campaign, code named ‘Save PPC Budget by’ (I know, it’s original). There is a general problem with PPC articles online that people concentrate too much about getting lots of clicks, lots of ad impressions and so on. ...
2 Essential SEO Tips When Posting Online 26 Jan 2016
Truth of the matter, I have suffered with bad search engine optimization around 5 years ago. The main reason for this was the fact that I was relatively new to how the online industry works, how search engines such as Google works and so on. Therefore, it took a lot of mistakes to realize what made an article get ranked ...
Surfing the SEO Wave: Tips and Trends for Savvy Digital Marketers 25 Jan 2016
Written by: Chandana Das When you discuss digital marketing, there is one thing that you can never get away from: SEO. SEO remains dominant in the digital marketing world. People use Google and other search engines as their gateway to the web to find answers and solutions, and this is not going to change. If you want your site ...
Compare The Market – Analyse A Real PPC Campaign 21 Jan 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was blackcircles.com who had a very good PPC campaign in general: both the search advert and landing page was well optimized in many different ways. For this article, I will be looking into the comparison market – it seems that the ...
A Few Ways To Maximise Adsense Earnings 20 Jan 2016
Let’s be honest. Unfortunately, Adsense is becoming a source of revenue that is getting harder to optimize for many reasons. The types of adverts that can be used, size of them and location are all expanding to give publishers more freedom – with more freedom comes more optimization, though. This is quite a ...
Creating a Great URL to a PPC Search Advert 19 Jan 2016
So already I have looked into ways advertisers of pay per click advertising can create a great title and description for a PPC search advert. From this, the last area of the search advert to look at is the URL or domain of it. For most advertisers, they will not take much time when it comes to brainstorming and ...
Blackcircles.com – Analyse A Real PPC Campaign 14 Jan 2016
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was by Sky, who had what could only be described as an ‘okay’ advert – the interesting area came with the landing page which was a hybrid between a product/service page and a click through page. With the weather getting ...
Creating a Great Description For a PPC Search Advert 13 Jan 2016
The search advert for pay per click advertising is the most used structure for an advert and there is good reason for this too. They are easy to create and are the only adverts that can be displayed for search engine results (whereas image/flash adverts can only be displayed on publisher websites). Already I have looked into ...
Why You Should Spend More Time on Landing Page Optimization 12 Jan 2016
Let’s be honest. When it comes to creating and running a pay per click advertising campaign, the majority of advertisers will focus their efforts on the ‘campaign’ side to it. This generally means people forget about the critical part after the campaign which is where the conversion takes place: the landing ...
Creating a Great Title For a PPC Search Advert 07 Jan 2016
It can be seen by many advertisers that the title of a pay per click advertising search advert is one of the most important elements of the whole campaign (you would not have thought it)! This is because it is the first part fo the whole PPC campaign that interacts with the web user. Therefore, a bad title to a search advert ...
3 Reasons Your Landing Pages Will Kill Your Quality Score in 2016 07 Jan 2016
As the new year starts coming around, it’s natural for companies to think about goals and ways to improve upon the business they were able complete the year before. While this is important for all businesses, reevaluating your current strategies is especially important for businesses that live or die on the Internet, and with ...
Some SEO Pointers to Starting a Website 06 Jan 2016
When it comes to starting a website, it is commonly thought that all you have to do is create a website with a program such as Blogger or WordPress, start writing articles and those articles will start to appear on search engines such as Google, Yahoo and Bing. Unfortunately, website creations are not as simple as that. There ...