PPC - Pay Per Click Management

May produced a good selection of pay per click advertising ranging over nearly all the aspects that are involved in a PPC campaign. What May’s collection of articles make clear is that there is always area to improve in PPC (and hopefully, after reading these articles, you will find a few areas you can change in your ...

I was actually going to have the title of this article as, ‘What A Perfect PPC Campaign Should Include’. However, you cannot make a perfect PPC campaign. You can make a really good one. But, it can never be perfect because there are always areas to improve with your PPC campaign. Putting this aside, I do believe ...

Following on in the series of analysing a real PPC campaign, I am looking at the global brand DKNY and how they are using pay per click advertising campaigns to maximise the success of their business. Before, I looked at Ford and how they were using pay per click advertising to increase the brand exposure of their new range of ...

Hopefully, you have read the Part 1 to this article which looks into why colours are important in pay per click advertising for both publishers and advertisers. To try and sum it up, colours are what affects the CTR of adverts for publishers and the landing page’s conversion rate for advertisers.  Therefore, it is ...

If you look at the majority of articles on PPC tip, tricks and so on, you will find that the majority of articles look at ways you can improve your PPC campaign through changing your text advert, landing page and so on. The problem is that the majority of these tips do not look at how the colouring will affect your pay per ...

Over the past few months, I have looked at just about every sector of every market when it comes to analysing campaigns. Today, I will be looking at one of the biggest markets that are still booming: the car market inparticularly Ford who can be considered one of the largest car companies in the world. Therefore, by looking at ...

Pay per click advertising is the most used way to gain traffic to a landing page to turn into conversions. There are lots of reasons for this which are highlighted in the article ‘Why Do Advertisers Choose PPC?‘. Baring this in mind, after deciding, as an advertiser, to start using PPC, you will then need to decide ...

With the series looking last at Aston Martin, Analyse A Real PPC Campaign will now look into the giants of the internet themselves being Google. However, instead of looking at what makes Google so much money, we are going to look into a PPC campaign for Google play: a music store to buy music online. This will prove extremely ...

The month of April had lots of pay per click articles looking at a range of specific areas from landing pages to the best performing adverts of Adsense. Either way, it is a wise decision to have a read of a couple of the articles below. A trend I have noticed with April is the addition of my ‘Analyse a Real PPC ...

Sometimes, when you are searching online for a helpful article with tips on a certain topic, you just want the information compacted into bullet points. Although reading into pay per click advertising is always beneficial, it is sometimes better to display the information as bullet points. I could have easily made an article ...